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This study examined how nonprofit organizations use social networking sites to enhance stakeholder relations and what organizational management factors may contribute to the effective use of social networking sites. Local nonprofit organizations in the Central Florida area were surveyed. The authors found that the strategic use of social networking sites can better foster online connections between nonprofit organizations and their stakeholders. Organizational managerial decisions can have a great impact on how effectively organizations use their social networking sites.

Social media is an important avenue for information dissemination and public communication in emergency management. Through social media content analysis and in-depth interviews, this study explores how county level emergency management agencies use their Facebook pages to communicate with the public, using Hurricane Matthew as a case study. The findings reveal some areas of congruence between literature and practitioner experience. The results suggest that public agencies integrate flexible social media strategies, which emphasize one-way communication when the public expects larger volumes of information and directions, and two-way communication when the public might have individualized needs. Furthermore, the findings show that visual content (e.g. pictures) are more likely to garner higher levels of public engagement on Facebook. Last, the study provides several practical suggestions for content creation and interaction on social media for emergency purposes.