The development of football, together with its attendant fandom, has been synonymous with the development of the media industry. Globalisation has made European football more accessible across Africa, including in rural spaces where fan identities related to the games have emerged. The growth of satellite television and the evolving digital access to football have influenced glocalised practices and patterns of fandom among Africans in both rural and urban spaces. This explorative analysis explains the role of mediatisation in cultivating European football fandom across Africa. It builds an analysis of localised forms of transnational fandoms grown out of increased access to European football. Football reflects society and the paper argues that the exponential growing of transnational fandom across the continent mirrors ongoing mediatisation processes affecting all spheres of life in contemporary African societies. It shows that there are distinct, evolving and unique fan cultures based on following European football teams. Additionally transnational football experienced through the tri-cast platforms of television, computers and mobile phones has negatively affected domestic African leagues almost without exception. The paper utilised a desk research approach to explore how the process mediatisation can explain transnational fandom across Africa. The study calls for continued study of mediatisation and its effect on specific aspects of African society
This study is an analysis of Mashingaidze Gomo's A Fine Madness, which is an anti-colonial text. The continued presence and success of imperial forces in the Third World, Africa in particular, has left many troubled in spite of the attempt to fend off this menace. Direct responses to this threat have had marginal success. Even at the artistic level literary works that are decidedly anti-imperialist have had a less than desirable impact, which is a concern. This study seeks to analyse different intrinsic and extrinsic considerations that influence the construction of anti-imperialist texts. The purpose of this research is to evaluate the impact of these considerations by artists in texts that are or purport to be anti-imperialist. Content or words alone do not communicate the full message of a text, hence the need to probe further the impact made by an author's stylistic choices in presenting their narratives. Internally, form, setting/context, language/discourse, characterisation and tone will be looked at while externally target audience, authorial perspective, publishing and packaging will be looked at. The literary text is a mediated product meant to communicate messages hence the study will draw from both media and Communication studies widely. The main theoretical field which the study draws from and contributes to is cultural decolonization, with an inclination towards Marxism of a moderate type. The study will focus mainly on the local/national Zimbabwean context with spill offs into regional countries that have tried to combat imperialism some resorting to liberation struggles. The researcher, after documentary analysis, exploration of theory and discourse from Gomo Mashingaidze's A Fine Madness, has concluded that despite a committed effort by anti-imperialism, imperial influences are present even in anti-imperialist fiction and serve to reinforce a dominant Capitalist reading of these seemingly anti-imperialist texts.
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