This experiment tested the hypothesis that the number of model presentations and verbal coding of modeled actions affect reproduction accuracy through their effect on cognitive representation. Subjects viewed a complex action pattern either two or eight times with or without verbal coding to highlight the dynamic structure of the component actions and their temporal sequencing. They then received, in order, a recognition test and a pictorial-arrangement test to assess the accuracy of their cognitive representations of the modeled actions. Subsequently, all subjects were tested for their ability to reproduce the action pattern from memory. Results showed that increased exposure to modeled actions enhanced the accuracy of both the cognitive representation and the behavioral reproduction. Verbal coding also increased cognitive and reproduction accuracy, but only when combined with multiple opportunities to observe the modeled actions. A causal analysis confirmed that the effects of multiple exposures and verbal coding were entirely mediated by changes produced in the accuracy of cognitive representation.

The present experiment tested the hypothesis that concurrent visual feedback enhances observational learning of a novel action pattern that normally would be unobservable. Subjects repeatedly enacted a modeled action pattern with visual monitoring of their reproductions throughout enactments, during only early or late phases of enactment, or not at all. At periodic intervals the adequacy of their conception of the modeled pattern was also measured. Visual feedback during ongoing performance enhanced accurate reproduction of the modeled pattern; the facilitative effect was most pronounced for reproduction of complex response components. The superiority of subjects who had enacted these difficult response components with visual feedback was maintained even when both the model and feedback were withdrawn. Visual feedback did not facilitate accurate enactment of the modeled pattern before development of an adequate cognitive representation of it. The results support the social learning view that observationally-learned behaviors are cognitively represented and that visual monitoring serves to decrease discrepancies between conception and action.

This experiment tested the hypothesis that observational learning is enhanced by visual monitoring of enactments that is optimally timed for conception-action matching and by motor rehearsal that serves to refine the cognitive representation. Subjects observed a modeled action pattern, after which they enacted it with either concurrent, delayed, or no visual monitoring. They then engaged in motor rehearsal or did not rehearse the action pattern. Development of the cognitive representation of the modeled action was also measured. Concurrent visual monitoring of enactments greatly facilitated observational learning, whereas delayed visual monitoring did not affect the acquisition process. Rehearsal aided cognitive representation and behavioral reproduction. The more accurate the cognitive representation of the modeled action pattern, the more skilled were the subsequent reproductions of it. After gaining proficiency in converting conception to action, subjects showed no decline in reproduction accuracy when modeling and visual monitoring were withdrawn.

This experiment examined the role of two forms of visual guidance in facilitating the translation of cognitive representations into action. Subjects matched a modeled action pattern either concurrently with the model or after the modeled display. They then either did or did not visually monitor their actions during tests of production accuracy in the model's absence. Acquisition of the cognitive representation was assessed periodically. Concurrent matching of modeled actions or visual monitoring of productions both increased the level of observational learning. The more accurate the cognitive representation, the more skilled were subsequent reproductions of the modeled actions. After acquiring proficiency in converting cognition to action, subjects maintained their level of performance accuracy even though modeled and visual-monitoring guidance were withdrawn. These results are in accordance with the theory that cognitive representation mediates response production and that corrective adjustments through visual guidance aid in the translation of conception into action.

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