Zipf's law is the major regularity of statistical linguistics that has served as a prototype for rank-frequency relations and scaling laws in natural sciences. Here we show that Zipf's law-together with its applicability for a single text and its generalizations to high and low frequencies including hapax legomena-can be derived from assuming that the words are drawn into the text with random probabilities. Their a priori density relates, via the Bayesian statistics, to the mental lexicon of the author who produced the text.

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