Objective- This article aims to discuss the authors’ own experience using a web-based seminar (webinar) as a new data collection method for a qualitative descriptive study on factors influencing digital banking adoption among potential users in Malaysia (Digital Banking Study). Design - This will be the first study to gather information from industry players and public perception towards digital banking service using webinars, with evidence compared to the study’s quantitative results. Findings – Data derived from webinar sessions are consistent with the quantitative results, and the potential of its uses as a new research tool was discussed in detail. Policy Implications- The findings showed several practical implications that are potentially useful for researchers, academics, and business analysts to consider adopting webinar data as a new qualitative data collection method. Originality - This study documents the supporting evidence of the potential use of webinars as a useful tool to collect quality observation data.
Digital banking will be a disruptive digital transformation to Malaysians as the country is widely regarded as cash-based society. It is unknown on the factors that could influence behavioural intention towards adoption of digital banking services among Malaysian. This research aims to investigate the relationship of core constructs such as trialability, compatibility, observability, perceived usefulness, and perceived ease of use with consumer's intention to adopt digital banking services. This will be the first study in Malaysia to understand the public perception regarding digital banking service based on technology acceptance model (TAM) and innovation diffusion theory (IDT). The results obtained in this study demonstrated that perceived ease of use, compatibility and observability are important explanatory variables to influence the behavioural intention to adopt digital banking services. The study showed some practical implications that may be useful for policy makers, bankers and fintech players to design or participate in policy that can motivate adoption rate of digital banking services among Malaysian. Contribution/ Originality: This study documents the supporting evidence of key factors influencing behavioural intention towards adoption of digital banking services in Malaysia based on theoretical framework of TAM and IDT models. Digital banking allows the use of technology to conduct banking transactions in a smooth manner (Alkhowaiter, 2020) yet there remains some insufficient steps and demand-side factors prevents the uptake of cashless technology (Widjaja, 2016). Moreover, public perception of a completely new digital banking service among Malaysian is not explored in the past studies. The services offered by the financial institutions also continue
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