This article evaluates an approach to teaching and assessment that deviates from the norm in higher education. It assesses graduating students' experiences with the BA (Hons) Event Management degree at a post-1992 university in the UK. Instead of writing a thesis, students stage a complex but sophisticated live event as partial fulfilment for their honors degree. The methodology was underpinned by an interpretivist philosophy with three graduating cohorts of 2012/13/14 participating in the research. The findings highlighted positive outcomes related to skills development and wider operational issues that affected student learning. The majority of students were satisfied with the overall degree outcomes but anxiety and fear about the assessment objectives, client idiosyncrasies, and demands; and, the fact that event management is hard work was perceived negatively by some students and as flaws with the university and client organizations. The findings precipitated changes to how students are supported on live event projects and to the collaborative relationships between clients and the university.
The paper is concerned with exploring how the media coverage of mega sport events influences the travel decision-making process and destination choice of potential travellers. The decision was made to use Euro 2004 and Portugal as a case study in order to discover the conceptual factors relevant to this phenomenon. The methodology consisted of a comprehensive literature review and in-depth interviews with potential travellers. The data suggest that Euro 2004 did not do much to induce travel to Portugal among the informants, and this raised questions regarding the effectiveness of this type of promotion for destination marketing. It suggests that most destinations using this technique may have to employ strategic leveraging techniques if any tourism benefits are to be derived. If this is not done, the tourism marketing potential may fail miserably and result in a loss of the investment made by the government and public bodies that invest in these events for tourism purposes.
At ASIST 2001 conference, a digital divide panel session on issues, policies, and case studies were very well-received. This year, as a followup, three presenters will discuss how to bridge digital divide at local, regional, and global levels. Open Knowledge NetworkPeter Armstrong and Basheerhamad Shadrach It is generally agreed that information is a key component of development and that sharing knowledge more widely will enhance the opportunities of the poorest. This presentation will address how this can best be achieved at the local, regional and global levels. Two approaches can be suggested which appear to pull in different directions. Take the example of sustainable agriculture, On the one hand, more information for poor farmers can help them increase yields, protect against bad times and so alleviate their poverty directly. To this end the relevant information should be as widely and freely available as possible, to maximize the benefit to as many farmers as possible without adding to their costs. On the other hand, a market for agricultural information could be created, by which farmers and communities with local expertise could make money both locally and regionally by selling it. This local knowledge could include highvalue products like medicinal plants. In this case the information should not be freely disseminated, but copyright in the local knowledge should be maintained in order to provide revenue for the farmers producing it.Both approaches help to reduce poverty in different ways and both are examined in this report. However, the reason why more emphasis is given to the first is that we believe that a much wider community benefit arises from the free exchange of information that promotes developments as a whole, than comes to individuals from the marketing of that information for their own income generation. Nevertheless, we recognize the need to incentivise those people who are offering to make their knowledge available for the common good.The proposal for an Open Knowledge Network aims to address these needs with the recommendation of a model that is defined across a number of dimensions. It is a way of thinking, a metadata standard, a copyright license, a potential exchange network, a software solution, and a business model. ASIST 2002 Panel
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