This paper aims to further solve the risks encountered by college students in the process of employment and entrepreneurship in rural areas and improve the success rate of employment and entrepreneurship. It presents a method of social environment analysis based on college students’ rural employment and entrepreneurship. This method deeply understands the employment and entrepreneurship environment of college students, deeply analyzes and identifies the constituent elements of college students’ rural employment and entrepreneurship environment, and takes the social environment of college students’ rural employment and entrepreneurship as the research object. With the help of questionnaire survey and data analysis, the survey shows that, in the channel selection of job hunting in the future, up to 77.20% choose to apply for a job through job fairs, and 69.60% will use advertising media such as networks and newspapers; 26.50% will apply for jobs through the talent market; 31.30% will apply for a job through relatives and friends; 15.40% will apply for jobs through independent entrepreneurship. This paper constructs the evaluation model of entrepreneurship and employment environment from the perspective of subjectivity and puts forward the optimization strategy of entrepreneurship and employment environment from four fields: policy environment, capital environment, education environment, and cultural environment.