Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Hence, environmental issues are still considered as an emerging topic that concerns the tourism sector. Planned Behavior Theory (TPB) describes the formation of environmentally friendly behavior intentions in green purchase intentions of natural batik dyes. Data were obtained from 200 visitors who ever purchased natural dyed batik during their craft shopping tours to the city of Batik, Pekalongan Indonesia. The data were further analyzed using the structural equation modeling (SEM) approach. The initial model's calculation results reveal that green subjective norm has no significant relationship on green purchase intention. Furthermore, green product knowledge and attitude positively impact green purse intention of batik products made from natural ingredients. The results showed that INELOC does not moderate the relationship between attitude (ATT) on green purchase intention. Craft shopping tour is becoming popular choice of sightseeing bundling offered by travel agents. Besides its positive value, increasing demand on the handicraft shopping also has a negative consequence on the environment. The destruction occurs as a result of rapid growth in consumption, hence, purchasing environmentally friendly products can be a way to minimize the climate change and balancing the ecosystems. Demand on eco-friendly products is burgeoning, as a form adaptation to climate change mitigation strategy. Realizing that the river pollution can endanger people's health, MSMEs have started producing batik with natural dyes. Although the number of MSMEs that produce natural dyed batik products is not high, the Pekalongan City Government is continually socialize the importance of reducing chemical waste and river pollution. These findings have important implications for marketers and policymakers of natural dye batik.

<p>Creative economy that is very synonymous with creative industry activities, at the moment is considered capable of making a very significant contribution to the regional economy. Creative economy is essentially focused on industries that create goods and services that rely on expertise, talent and creativity as sustainable intellectual property. Micro, Small and Medium Enterprises (MSME’s) are one of the business sectors that can develop and be consistent in the national economy. MSME’s have always been a good place for the creation of productive employment.</p><p>The purpose of this research was to formulate a SWOT analysis (Strengths, Weakness, Opportunities, Threats) on the development of creative economy as a step in developing creative economy-based Micro Small and Medium Enterprises (MSMEs) in Pekalongan City through applicable development strategies, while the objectives of the research These are MSMEs that are spread in Pekalongan City which have a carrying capacity for Pekalongan City batik tourism.</p><p>The level of technological readiness in this research is at the basic research stage with its output target is to obtain data from observations and interviews with informants through questionnaires related to efforts made by creative economy-based MSMEs to drive batik tourism destinations in Pekalongan which become the leading sectors of Pekalongan City. Data analysis using descriptive analysis techniques with SWOT analysis (Strengths, Weakness, Opportunities, Threats) to create a strategy for the development of creative economy-based MSMEs as a driver of tourism destinations in Pekalongan City.</p>

The impact felt during the spread of the corona virus was very large, especially on the country's economy, one of the most vulnerable sectors is MSMEs which are the driving force of the country's economy. Consumers began to limit their consumption due to deteriorating financial conditions. Moreover, consumers really want satisfaction when choosing MSMEs that are considered able to provide prices that are in accordance with financial conditions during the Covid-19 pandemic, are able to provide good service, and are able to maintain the company's existence by creating a positive image, so that consumers feel satisfied. The purpose of this study is to examine the impact of the Covid-19 outbreak on the MSME business, how people are consistent in using Indonesian MSME products because they are familiar with their image and quality, so that MSMEs can still maintain their existence in the face of crises in that era. The level of technological readiness in research This is at the basic research stage with the output target is to obtain data from a questionnaire about how great the existence of Indonesian local MSMEs is able to survive during the COVID-19 pandemic until a new era is normal. The sample used in the study used a random sampling technique to randomly select consumers of Indonesian local MSME products throughout Indonesia, with data analysis techniques using Structural Equation Modeling (SEM). The result is that company image is able to mediate service quality on customer satisfaction, but is not proven to mediate customer satisfaction prices. This opens the door for future research.