Open data is a flagship initiative in open government program to increase transparency, social and commercial value, and participatory governance. Open data is a relatively new field and the factors affecting its continuance use by citizen has not been widely studied. A better understanding of these factors can help government to formulate policies and strategies that can improve the acceptance and use of open data website. The research model is based on the Theory of Planned Behavior and integrated with the technology quality and trust factors. Data collection was conducted using questionnaire. Structural Equation Modeling (SEM) was used to test the research model. The results show that attitude, subjective norm, perceived behavioral control and trust directly affect continuance intention to use open data website. Systems quality affects perceived ease of use, while information quality positively affects perceived usefulness, perceived ease of use, and trust. Both perceived usefulness and perceived ease of use affect user's attitude. The analysis of this study suggests that each influencing factor provides implications for government to stimulate the continuance use of open data website.
Product-review videos can be a promising marketing method. The popularity of using videos as a medium for product reviews is evidenced by the number of channels that are used to provide product reviews on multiple platforms. Reviewers can use various strategies to attract wider audiences and make these audiences loyal to their channels. This study analyzes the effect of the reviewer's communication style on the audience's loyalty to the channels that provide product reviews, especially on the YouTube platform. Communication-style analysis is associated with hedonic and utilitarian motivation theory, which can be used to explain communication style effect on channel loyalty. This study uses a quantitative approach using questionnaire to obtain data. The data in this study are analyzed using covariance-based structural equation modeling in AMOS 21.0. The results show that communication styles (social-oriented and task-oriented), perceived transparency, perceived enjoyment, credibility, and channel engagement affect channel loyalty. Meanwhile, the informativeness factor does not affect channel loyalty. This paper will also discuss the theoretical and practical implications of the study.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.