This study aims to describe the lingual form which consists of lexical and grammatical forms. The cultural meaning in the naming of typical Cianjur batik motifs accompanied by the philosophical values contained in typical Cianjur batik motifs. The research method used was the descriptive qualitative method and ethnolinguistic theory. Sources of data were obtained from literature reviews in the form of journal articles and online media sources. The main data source of the research consists of the lexicon of words and phrases for naming Cianjur batik motifs and the philosophical meanings found in Cianjur batik motifs. The data analysis method used was the intralingual and extralingual equivalent methods. The result of the study found lingual unit forms consisting of monomorphemes, affixations, phrases and acronyms. Cultural meanings were in the form of cultural elements that describe the lexicon of typical Cianjur batik motifs. Then the philosophical values obtained were moral philosophical values, social philosophical values, cultural/customs philosophical values and historical education. The results found in this study, namely the lexicon of typical Cianjur batik names based on lingual forms consisting of basic word forms (monomorphemic), affixed word forms (polymorphemic), phrase forms and acronym. In this form, there were also several categories of words and phrases that contain grammatical meanings such as categories of nouns and verbs. The cultural meaning that describes the characteristics and culture, social, history and natural environment of the naming of the batik motifs. The naming lexicon of typical Cianjur batik motifs has a philosophical value consisting of moral values, social values and cultural values.

Humorous utterances can cause humor because listeners, readers and audiences find unexpected utterances, attitudes or things, language games and deviations in speech conveyed by a speaker or comedian due to a discrepancy between the concept and the actual situation and exaggerated and unreasonable expressions, so it can cause laughter. In a conversation, what the speaker means often goes beyond what is said. Other implied meanings can be inferred and predicted based on the context. Implicature can occur due to a violation of the principle of conversation. The violation of the cooperative principle has the aim of creating humor in the conversation. There is another basic theory of cooperative principle, namely the non-observance of the conversational maxims theory proposed by Grice (1975). It is one of the pragmatic studies in determining the implied meaning of utterances that contain humor. This study aims to analyze the non-observance maxims found in Banyumasan  humorous utterances on youtube. The data collection technique in this study was to use a purposive sampling technique, namely by looking for videos that match the research object. The methods used in this research were observation, documentation and transcription. The data analysis technique in this study used descriptive qualitative data analysis techniques and was carried out through three stages according to the data analysis model of Miles and Huberman (1984), namely data reduction, data presentation and drawing conclusions. The results of the study showed that in Banyumasan  humorous utterances there are several non-observance maxims, including flouting the maxims, violating the maxims and infringing the maxims. From these data, the most common is the flouting of quality maxims. This is because in humorous utterances there are non-observance of maxims that aim to create a funny impression.

This study focuses on conversational implicatures in humorous utterances. In pragmatics, implicature analysis is used to reveal the additional meaning or implied meaning of the speech conveyed by the speaker. An implicature can occur because of a violation of the principle of conversation. Conversational implicature (especially) only appears in the context of certain utterances and has an implied meaning. An utterance in a conversation can imply a pragmatic function implicitly or imply some meaning indirectly through language. This study aims to describe the implicature forms of Banyumasan humorous utterances on YouTube. This study was analyzed using Searle’s (1969) speech acts theory and Grice’s (1975) theory of conversational implicature. The method in this research was descriptive qualitative. Based on the results of the analysis found in Banyumasan humorous speech, there are assertive, directive, expressive, and commissive implicature forms.