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Case studies are an important component of International Business (IB) courses. However, in-class discussion of case studies suffers from temporal and spatial limitations and, frequently, the limitation of being confined to a single cultural perspective. The development of new forms of Computer-Mediated Communication (such as email, chat rooms, threaded computer conferences, etc.) offers new possibilities to overcome these constraints. Synchronous (same-time) communication via chat rooms or desktop video-conferences may include participants from remote locations who otherwise would be unable to attend class sessions. Non-simultaneous (asynchronous) communication via e-mail and/or threaded discussion conferences can complement traditional in-class discussions and extend the learning environment beyond the assigned classroom meeting times. These new communication possibili-

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This article examines the behavioural and organisational reasons why the investment promotion materials of state‐owned enterprises in some developing countries are very poor as marketing literature. It gives examples selected from nine LDCs′ publications to illustrate specific ways in which they are inappropriate: by focusing on the enterprise′s own concerns rather than the concerns of potential investors; by acting as a rule enforcer rather than a facilitator for foreign companies; by addressing the wrong audience or learning the wrong lessons from past experiences, etc. The appendix gives suggestions for how the same contents could be presented in more dynamic and attractive language.