Although multi-level marketing (MLM) and direct sales companies have risen controversies and ethical concerns in recent years, MLM has rapidly expanded to developing and emerging markets in the last decades. Companies like Yanbal, Amway and Oriflame, are some of the multinationals that have internationalized in the Latin America and the Caribbean. Through a grounded theory approach, and using Colombia as a sample of a Latin American country, the internationalization of these companies was analyzed. A vast amount of the data collection for this study was gathered through an ethnographic immersion, and through participant observation, the activities and recruiting practices of these firms was analyzed to determine if they provided international income opportunities in the bottom of the pyramid (BOP) markets. The ethnographic research found that several multi-level and direct sales companies provide international income opportunities, but do not contribute to the increase of formal jobs creation. The results of this study contribute to the existing literature on multi-level marketing and direct retailing firms and the study provides insights about the internationalization of the MLM companies operating in countries with a predominant population at the BOP through personal networks.Keywords: Internationalization; Multi-level Marketing; Direct Sales; BOP; Latin America; Business Networks.“This business opportunity is for those who want to succeed as independent entrepreneurs and not worry wondering if you are going to be employed or not in the future. Not having to wonder what are you going to do to survive another month because your salary is not enough” (Amway Host, 2014).

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<p>What is Chicano Border Methodology? In my thesis I am answering this question by showing that this is a key part of my practice, and revisiting my past work and experiences to re-construct the development of this methodology. Chicano Border Methodology is a living methodology based on lived experience that is constantly in praxis, and not just theoretical. It is rooted in a knowledge space that is specific to a locality, La Frontera/US-Mexico border. I began to assemble the methodology using epistemological pluralism as the framework and modified this framework to produce a decolonising epistemological pluralism. Using the colonial matrix of power, this position questions the assumption of epistemic privilege of western knowledge production.  Using a personal narrative structure, I start the re-construction process by describing the beginnings of my decolonising process with the re-discovery of my Chicano identity. I then describe the knowledge space developed along La Frontera/US-Mexico Border and how it shows up in my art practice. Looking at the concepts of decolonisation process, practice-led research, performative research and Kaupapa Māori, I contrast and analyse the position of my Chicano Border Methodology, highlighting the differences that make my Chicano Border Methodology unique. I go on to describe and analyse how I applied this methodology to the production of The Illustrated Chicano, an art installation that looks at issues of place, home and immigration in Aotearoa New Zealand. The Illustrated Chicano, as a practical application of the Chicano Border Methodology, revealed that this methodology is robust and can be modified by Chicanos to match the specific needs of research areas, where a decolonising approach is required or beneficial to the outcome. I also explore how the community reacted to my installation built through the Chicano Border Methodology lens by documenting and analysing the community’s reaction to this work. I conclude with a discussion of the significance of local knowledge spaces, the value of different methodological models, and the flexibility of a decolonising epistemological pluralism framework, such as the Chicano Border Methodology.</p>

<p>What is Chicano Border Methodology? In my thesis I am answering this question by showing that this is a key part of my practice, and revisiting my past work and experiences to re-construct the development of this methodology. Chicano Border Methodology is a living methodology based on lived experience that is constantly in praxis, and not just theoretical. It is rooted in a knowledge space that is specific to a locality, La Frontera/US-Mexico border. I began to assemble the methodology using epistemological pluralism as the framework and modified this framework to produce a decolonising epistemological pluralism. Using the colonial matrix of power, this position questions the assumption of epistemic privilege of western knowledge production.  Using a personal narrative structure, I start the re-construction process by describing the beginnings of my decolonising process with the re-discovery of my Chicano identity. I then describe the knowledge space developed along La Frontera/US-Mexico Border and how it shows up in my art practice. Looking at the concepts of decolonisation process, practice-led research, performative research and Kaupapa Māori, I contrast and analyse the position of my Chicano Border Methodology, highlighting the differences that make my Chicano Border Methodology unique. I go on to describe and analyse how I applied this methodology to the production of The Illustrated Chicano, an art installation that looks at issues of place, home and immigration in Aotearoa New Zealand. The Illustrated Chicano, as a practical application of the Chicano Border Methodology, revealed that this methodology is robust and can be modified by Chicanos to match the specific needs of research areas, where a decolonising approach is required or beneficial to the outcome. I also explore how the community reacted to my installation built through the Chicano Border Methodology lens by documenting and analysing the community’s reaction to this work. I conclude with a discussion of the significance of local knowledge spaces, the value of different methodological models, and the flexibility of a decolonising epistemological pluralism framework, such as the Chicano Border Methodology.</p>