No abstract

No abstract

COURSE DESCRIPTIONThe course examines underlying fundamental principles, concepts, and methods of strategic marketing as it is associated with the nonprofit sector, and will introduce students to marketing as a pervasive societal activity that goes beyond the selling of commercial products and services but communicating the mission and purpose of nonprofit organizations. COURSE PREREQUISITES None COURSE OVERVIEWThis course is taught in an intensive online format. Students are expected to engage in the course material regularly and substantially. Due to the intensive format each week, we will cover several topics and have extensive reading assignments. Students are expected to interpret and synthesize course material, while responding to peers in the class. COURSE GOALSUpon the completion of this course, students will demonstrate understanding of the following topics through discussion, explanation, analysis, and synthesis: The role of nonprofit marketing  Strategic marketing planning in a nonprofit organization  Creating the unique marketing mix  Organizing, developing, and utilizing human resources  Acquiring and using unique marketing information  Segmenting, position, and branding of the nonprofit organization, its products and services  Budget planning for nonprofit activities  Formulating communications strategies  Managing the media COURSE OBJECTIVESUpon the completion of this course, students will be able to: 1. Discuss the role of nonprofit marketing 2. Develop a strategic marketing plan for a nonprofit organization 3. Analyze strategic marketing plans for nonprofit organizations 4. Explain the unique marketing mix in nonprofit organizations 5. Utilize unique marketing information to promote nonprofit organizations. 6. Explain how marketing strategies for nonprofits differ from marketing strategies in for-profit organizations. 7. Discuss how the products and services of nonprofit organizations are branded. 8. Explain the segmenting of goods and services in nonprofit organizations.

No abstract

The attitudes of 205 rural health care consumers toward nurse practitioners were measured. A factor analysis with orthogonal (varimax) rotation was applied to the 15 attitudinal variables. The rotated factors were labeled competency, interpersonal relations, and relative performance.