Penelitian ini dilakukan untuk melihat pengaruh Gender-Role Orientation yaitu maskulin, feminin dan androgynous terhadap intensi berwirausaha di Universitas Ciputra. Guna mengumpulkan data penelitian, kuesioner disebarkan ke 147 responden di Universitas Ciputra dengan tingkat pengembalian kuesioner 100%. Pengambilan sampel dilakukan dengan metode incidental sampling. Penelitian ini menggunakan analisis regresi linier berganda untuk melihat pengaruh variabel maskulin, feminin, dan androgynous sebagai variabel independen terhadap intensi berwirausaha sebagai variabel dependen. Hasil penelitian ini menunjukkan bahwa variabel maskulin dan feminin tidak berpengaruh terhadap intensi berwirausaha, sedangkan variabel androgynous berpengaruh signifikan terhadap intensi berwirausaha.

Kemunculan virus covid-19 telah menyebabkan goncangan di seluruh aspek kehidupan manusia salah satunya adalah perekonomian. Salah satu sektor perekonomian yang merasakan dari dampak pandemi covid-19 ini adalah sektor UMKM. Sektor UMKM berkontribusi hampir lebih dari 57,8% perekonomian bagi perekonomian Indonesia dan apabila sektor ini tergoncang maka perekonomian Indonesia otomatis akan ikut tergoncang. Hal inilah yang melatarbelakangi pelaksanaan pengabdian masyarakat tentang kontrol keuangan UMKM di masa pandemi. Pelaksanaan pengabdian ini berbentuk Webinar yang terdiri dari dua sesi acara yaitu sesi pemaparan materi selama 90 menit dan sesi pelatihan selama 30 menit. Kegiatan pengabdian masyarakat ini dirasakan manfaatnya oleh para peserta yang berasal dari pelaku UMKM sampai Mahasiswa, kegiatan ini juga memperoleh penilaian angka kepuasan yang cukup tinggi terhadap pelaksanaan kegiatan dan peserta juga memiliki tingkat pemahaman terhadap materi yang disampaikan di kisaran angka 76 -100%. Kata Kunci: UMKM, Keuangan, Pandemi, Manajemen, Pengabdian Masyarakat Abstract The emergence of covid-19 virus has caused shocks in all aspects of human’, one of which is world’s economy. One of the economic sectors that is affected by covid-19 pandemic is the MSME sector. The MSME sector contributes almost more than 57,8% of the economy of Indonesia and if this sector is unstable then the Indonesian economy will automatically be in trouble. This problem has encouraged this community service activity to educate the owners of MSME to manage their business properly during the pandemic. The activities consist of two event sessions in a webinar: a 90-minute material exposure session and a 30-minute training session. These community service activities not only benefits all the participants, but also gets high satisfaction ratings. Furthermore, the participants mostly said that they have around 76 – 100% level of understanding after they attended this community service webinar.   Keywords: MSME, Finance, Pandemic, Management, Community Service

Penelitian ini menginvestigasi peranan sentimen investor terhadap return industri beserta implikasinya pada three-factor asset pricing model. Peranan sentimen investor pada penelitian ini diukur menggunakan proksi indeks keyakinan konsumen (IKK). Penelitian ini menggunakan data bulanan dari Januari 2013 sampai Desember 2017. Hasil penelitian ini membuktikan bahwa sentimen investor berpengaruh negatif terhadap return industri terutama pada sektor properti, real estate, dan konstruksi bangunan dan sektor keuangan, serta membuktikan pengaruh sentiment investor yang signifikan pada model asset pricing, khususnya three-factor asset pricing model. Secara garis besar, peranan sentimen investor yang signifikan tersebut menunjukkan adanya fenomena mispricing dalam melakukan penilaian harga aset di Pasar Modal Indonesia.

This study analyzes the phenomenon of the first case of Covid-19 transmission in Indonesia and its impact on the capital market in Indonesia. This study aims to test whether there is a negative PCAD pattern after the first announcement of the covid-19 virus transmission case on the Indonesian capital market and to prove that the Indonesian capital market experienced a significant decline in returns after the first announcement period of the covid-19 virus transmission. Stocks that are included as LQ45 stocks are being utilized and event study is the method to analyze the market response during the window period (t-10, t+10) and uses the independent sample t-test to compare the average abnormal return. mean (AAR) and mean cumulative abnormal return (CAAR). The results of this study indicate that the market takes a wait & see strategy, PCAD shows the form of a negative sign after the event and there is a difference between AAR and CAAR 10-days before and 10-days after the event. Overall, this research shows that the market has responded negatively to information related to the Covid-19 virus.

Community service in the form of mentoring MSMEs is an activity related to the tridrama of higher education which is closely related to today's daily life, especially in the all-digital era. Based on data from the Indonesian Central Statistics Agency (BPS), Indonesian MSMEs have contributed 60.3% of Indonesia's total Gross Domestic Product (GDP). However, only 13% of the total MSMEs make good use of technological advances. One of the MSMEs that have not implemented the digital era as an opportunity is Shanti Bhuana Shop. The assistance provided to the Shanti Bhuana Shop SMEs to help Shanti Bhuana Shops implement ILO Score Training as a means to facilitate Shanti Bhuana Shops in compiling a business model or creative and innovative business. The assistance and management that will be carried out for Shanti Bhuana Stores is to introduce ILO Score Training and Google My Business. The methods applied in the service to the Shanti Bhuana Shop are lectures, tutorials, and practices. During the mentoring program, scheduled activities have been implemented. From the mentoring and management program to the Shanti Bhuana Shop. The result of this service is where Shanti Bhuana Store itself has successfully implemented ILO Score Training and Google My Business with intense assistance. It is estimated that the visits and sales of Shanti Bhuana's shop will increase after successfully implementing the ILO Score Training and Google My Business. Kata kunci: MSME, Shanti Bhuana Shop, Google My Business, ILO Score Training and Community