Micro, small, and medium enterprises (MSMEs) play a crucial role in driving economic growth and job creation in many countries, including Indonesia. However, MSMEs often face challenges in maintaining their long- term competitiveness. This research aims to examine the sustainability of MSME competitiveness in Bogor City, Indonesia, from the perspectives of entrepreneurial orientation, financial capital, and innovation. A total of 384 MSME owners/managers participated in this study. The research findings indicate that entrepreneurial orientation, financial capital, and innovation have a positive and significant correlation with MSME competitiveness. Furthermore, regression analysis reveals that entrepreneurial orientation, financial capital, and innovation significantly predict MSME competitiveness in Bogor City. These findings suggest that policymakers and stakeholders should focus on enhancing the entrepreneurial orientation of MSMEs, improving their access to financial resources, and fostering innovation capabilities to drive the sustainability of MSME competitiveness in Bogor City.

The purpose of this study was to determine the effect of price, service and service variation on customer satisfaction in using GO-JEK online transportation services. Data was obtained by distributing questionnaires to consumers who had already used GO-JEK online transportation services. The method used in this study is multiple linear regression analysis, t test, F test and R2 (coefficient of determination). Based on multiple linear regression analysis, it can be concluded. Significance test influence partially obtained the results that the independent variables namely price, service and service variations have a significant effect on consumer satisfaction. This is evidenced from the calculation of the t test, the t value is greater than t table. Significance test of the influence together shows that there is a significant influence between price, service and service variation on customer satisfaction. This is evidenced from the calculation of the F test where F count is greater than F table which is equal to 33.192> 2.699. The coefficient of determination (R2) is 0.494. This value shows that the independent variables (price, service and service variation) can explain its effect on consumer satisfaction by 49.4%. While the rest is explained by other variables not included in this research model.

The increasing competition in the general insurance business in Indonesia is getting tougher, each of which implements different marketing strategies to compete with each other and dominate the wider market. In order for the company to survive and be able to compete, it is necessary to apply an appropriate strategy using a SWOT analysis. This study aims to identify and analyze the strengths, weaknesses, opportunities, threats and marketing strategies at PT Pan Pacific Yogyakarta Branch. This study uses descriptive qualitative research methods, namely data collection to test hypotheses or answer questions about the current status of research subjects. The analysis method used is the SWOT analysis using the EFE (external factor analysis) and IFE (internal factor analysis) method of the company which is then evaluated by the SWOT matrix. The results showed that PT Pan Pacific Insurance Yogyakarta branch was in prime condition with a coordinate point (1.65 : 1.65) with this condition the company implemented SO strategy with a score of 7.11. This shows the opportunities and strengths that have a huge influence on the company despite the weaknesses and threats that always exist in business