Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis pola penggunaan media sosial WhatsApp dalam pemenuhan informasi mahasiswa Universitas Terbuka Mataram. Metode yang digunakan dalam penelitian ini adalah survei korelasional deskriptif. Hasil penelitian ini adalah: 1. Frekuensi dan waktu yang digunakan oleh responden dalam mencari informasi di komunitas WhatsApp tergolong tinggi. Jenis informasi yang paling banyak dicari oleh responden adalah tutorial dan nilai. Faktor kepemilikan TIK dan motif mencari informasi memiliki hubungan yang sangat nyata dengan pola penggunaan komunitas WhatsApp, sedangkan faktor jenis kelamin, umur, pekerjaan dan informasi yang paling banyak dicari tidak memiliki hubungan yang nyata. 2. Tingkat pemenuhan kebutuhan informasi mahasiswa melalui komunitas WhatsApp tergolong tinggi. Faktor pola penggunaan komunitas WhatsApp seperti jumlah hari kunjungan, jumlah kunjungan, dan jumlah waktu kuncungan memiliki hubungan yang sangat nyata dengan tingkat pemenuhan informasi mahasiswa.This study aims to identify and analyze  pattern of the use of WhatsApp social media in fulfilling information of students of Mataram Open University. The method used in this research is a descriptive correlational survey. The results in this study: 1. The frequency and time spent by respondents in finding information in the WhatsApp community is high. The types of information most sought by respondents were tutorials and grades. ICT ownership factors and information seeking motives have a very real relationship with WhatsApp community usage patterns, while the sexes, age, occupations and information that are most sought after do not have a real relationship. 2. The level of fulfillment of student information needs through the WhatsApp community is high. Factor patterns of use of the WhatsApp community such as the number of visit days, the number of visits, and the amount of time the kuncungan has a very real relationship with the level of student information fulfillment.

This study aims to analyze the information and communications technology media preferences of Non Basic Education Program Student in UPBJJ-UT Mataram and analyzes the factors that influence the media preference information communication technology of Non Basic Education Program Student in UPBJJ-UT Mataram. The results in this study is 1) generally known that most respondents own dan able to use information technology communication tools to seek administrative and academic information for higher education at the Open University, 2) generally known that the media of information most used by respondents in the search for administrative and academic information for higher education at the Open University is an Internet, phone and catalog UT.

This study aims to identify and analyze the effectiveness of Administrative and Academic Information Dissemination through the Open University Catalog On Non Basic Education Program Student in UPBJJ-UT Mataram. The method used in this research is descriptive correlational survey. The results in this study is that there was a significant relationship between: 1) the characteristics of the respondents, the accessibility of information and intensity of communication with the effectiveness of administrative and academic information dissemination through the catalog of the Open University in UPBJJ-UT Mataram. 2) Each of the three independent variables: characteristics, accessibility of information and communication intensity Non Basic student in UT UPBJJ Mataram. 3) Use of the Open University catalog with the catalog of benefits for Non Basic student in UT UPBJJ Mataram.

This study aims to determine the effectiveness of socialization and promotion strategies in increasing student participation rates at UT Mataram. The method used in this research is correlational descriptive survey method. The results of this study are: 1. The target target of the socialization and promotion program in the future by utilizing information technology as a promotional media, 2. The number of respondents who know about UT is 101 people or 77.7%, while respondents who do not know about UT are as many as 101 people. 29 people or 22.3% indicates that the dissemination of information about UT in the NTB region is still not optimal. 3. The effectiveness of the social program has an impact on increasing student participation rates. Then sosprom activities in the period 2019.2 can be used as a reference for the activity stage in the next period