The purpose of this research is to find out and analysis of the implementation of policy measures and objectives, communication, resources, and disposition in early breastfeeding initiation at the Regional General Hospital Datu Beru Takengon. This study uses qualitative research with a phenomenological approach, in which researchers will observe the implementation of early breastfeeding initiation at the Regional General Hospital Datu Beru Takengon. The research is planned to start in January 2022 until 38 with completion. It is hoped that with this research, the early breastfeeding initiation program can run well in accordance with applicable standard operating procedures. on suitability, where informants are selected according to their scientific fields and abilities. Informants in this study consisted of main informants and supporting informants. The main informants were the Hospital Director (1 person), Obstetrician (1 person), Head of the Delivery Room (1 person), Operating Room Midwife (1 person), and Implementing Midwife (1 person). The data analysis technique used qualitative data analysis. Which consists of several stages, namely data reduction, data presentation, and drawing conclusions. The results showed that the implementation of the policy for early breastfeeding initiation had not gone well due to several aspects: (1)measures and objectives of the policy, both management and health workers did not have the same vision of the standards and objectives of implementing early breastfeeding initiation; (2)communication, both health workers and patients have not received clear information about early breastfeeding initiation; (3)resources, hospitals have not utilized resources as well as possible; (4)disposition, there is still a lack of commitment from health workers and patients to the implementation of early breastfeeding initiation. Keywords: Measures, Objectives, Communication, Resources, Disposition