Abstract. Based on the data from Ministry of Maritime Affairs and Fisheries in 2015, the productivity of shrimp farmers in Indonesia is still below China, India and Thailand, because of the low survival rate of shrimp seeds were planted in Indonesia. Water quality factors become a significant factor that increasesthe survival rate of shrimp seeds plantation, therefore team of PT. Atnic EkoteknoWicaksana create a tool called Blumbangreksa that able to monitor water quality of shrimp farms, measure temperature, salinity, pH, DO (dissolved oxygen), TDS (total dissolve solid) in water and moist air over the surface of the water and GSM -based and Internet of things. Based on the research results, unique value proposition of Blumbangreksa products is the measurement result of water quality are accurate, real-time measurements, based on Internet of things and have the ability measurements at once. Based on the feasibility study using the opportunity assessment of Marty Cagan, it can be seen that the product has fulfilled ten elements of assessment opportunity, so Blumbangreksa products are considered feasible. Initial investment fund of Blumbangreksa products is Rp 1,369,856,574, with profitability index of 1:51 and average breakeven products each year as many as 18 products are sold, and the payback period for 4 years and 2 months, therefore the business of Blumbangreksa product is feasible.

The development of automotive world in this global era has big bump. It is necessary to know that Indonesian market is getting more developing every day. In the future, Indonesian automobile market is expected to be the one of big market. It is estimated that automotive market in Indonesia may absorb 1 million units of automobile every year. 21 DUA SATUMOTOR is located at Jl. Imam Bonjol Raya no 88 Karawaci,Tangerang. 21 DUA SATU MOTOR has purpose to develop business by establishing automobile salon business, considering quietly large opportunity in BSD City Serpong. This research is to firstly, identify outline scheme of company strategy by mapping the automobile salon business in BusinessModel Canvas, secondly, to see business appropriateness from financial area which shall analyze revenue stream area (income) and cost structure (cost) in the established BusinessModel Canvas. Based on Business Model Canvas, it may be concluded that there are 9 important factors in running automobile salon business. Firstly, value of automobile salon better focuses on premium products, facility comfort and quality and guaranteed final result.Secondly, the primary segmentation of automobile salon includes entrepreneurs, private employees or college students ranging from 25-54 year of ages. Third factor is the closeness between the business place and spare part centre in BSD City Serpong. Fourthly, customers arealso interested in membership offer with major facilities of guaranteed automobile salon.Fifthly, to perform all value-oriented activities for potential customers, automobile salon of 21DUA SATU must prioritize key resources on professional human resource and utilization andquality raw materials. In this case, customer-favored mark is 3M. Sixthly, from process side,main activity should focus on automobile salon service and promotion activity. Seventhly, as adrive for improving company performance, partnership is also an important thing. In additionto cooperation with raw material suppliers to get special price and press production cost, banksand credit card providers are also needed to enhance automobile owner interest to try theautomobile salon 21 DUA SATU with discounted facilities. Eighthly, main income ofautomobile salon is the automobile salon package including full total salon package, exteriorsalon package, interior salon package, and wax wash package. Ninthly, necessary costs tocreate value for customers consist of tool cost and its maintenance, promotion cost, labor cost,operational supporting cost and variable cost including water, electricity, phone and rawmaterial of automobile salon. By considering revenue stream and cost structure and analyzingpay back period, proper decision may be made from this automobile salon business of 21 DUASATU. It is assumed that pay back period for this automobile salon of 21 DUA SATU isaveragelycategorized into proper and operable. 3 year. Therefore, this automobile salon business of 21 DUA SATU may be

The development of technology and the internet caused intense competition in the retail industry. This encourages retail industry players to innovate. The live streaming feature addresses the problem of lost aspect from the offline shopping experience as result of online shopping. The purpose of this study is to determine the effect of shopping value on customer engagement through trust in product and sellers. In this study, the data were analysed with descriptive and SEM-PLS analysis methods. Respondents who fulfilled the requirements in this study were 109 respondents. Based on the data analysis, the three shopping values (utilitarian value, hedonic value, and symbolic value) have a positive influence on customer engagement without going through the variable of trust. Among the three shopping values, symbolic values is proven to have the greatest influence on customer engagement.

Nowadays, Personal care products grow rapidly every year even in a red ocean industry. With changes in this digital era, personal care companies have to innovate in order to survive and grow. One of the ways is the use of digital marketing. There are many ways to do digital marketing and one of the popular methods is social media influencers. However, with so many new influencers on social media, marketers find it challenging to choose the right influencers to promote their products because not every influencer brings a significant impact. Choosing the wrong influencers could cause the business to lose money and harm the image of a product or a brand. On the other hand, choosing the right influencers may lead to the popularity of the product and an increase in sales. Based on that, this research is focusing on the influencers from the consumer’s point of view, in order to know the type of influencers that fit with the product offered. This research is based on literature study that describes Influencer credibility has a positive impact on consumers' purchase intention, attitude towards products, and advertising. Moreover, Influencer credibility could describe and evaluate an influencer based on their attractiveness, trustworthiness, and expertise.

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