DIFFERENT APPROACHES TO FANS AND SPORTS ARENASFans have self-worths and cells, an awareness of the separatness and an unofficial internals. They constitute the group based on the direct and personal contact, to a large extent are becoming involved emotionally and are identifying with the group. Fans are an interesting research topic. They are hatching for transformations, they are developing and are transforming. They are worrying and colourful, are shocking and fascinate, are arousing anxiety and embarrassment. Probably each of us heard about excesses of fans. Through their proceedings many persons suffered harm because of the health and the life, a personal property was destroyed and public, a public life underwent the destabilization and sports. However fans of the volleyball are completely different, constitute the phenomenon of exemplary supporting undoubtedly. They cause, that the court is changing into the stage performance, but fans, rather than competitors are becoming actors playing main parts. In the present article these colourful elements of supporting will be portrayed, with particular reference to one from best at Europe, of Resovii fans Rzeszów. It seems extremely important, introducing to the complexity of issues the sports consumer which is transforming from the industrial fan into the fan of sports impressions. Of unusually difficult consumer, due to the fact that ambulant fans are among a clientele to matches in case of successes. An issue of perceiving changes which are taking place in the business sphere and the sponsorship, seems very interesting where market rules are obscuring the traditional, fanatical form of supporting, making the buyer of services from the fan, best in the character of passes for the consecutive season of the volleyball.