The authors examine the within-individual dynamics of Big-5 personality states over time in people's daily lives. They focus on the magnitude of this within-individual variability, and the associations between personality states, short-term goals, and subjective well-being states. A total of 101 undergraduate students participated in a 10-day interval-contingent diary study. The authors' findings, based on multilevel procedures, establish a considerable amount of within-individual variability that is both (a) equal or larger than that observed between individuals and (b) larger or similar to other constructs assessed with a state approach (e.g., self-esteem and mood). In addition, both neuroticism and extraversion states are systematically related to the short-term pursuit of approach-avoidance goals. Finally, support was obtained for the mediating role of both neuroticism and extraversion states of the association between goals and subjective well-being. In sum, the authors' findings testify to the importance and utility of studying within-individual variability in personality states over time.

This research investigated the influence of smoking attitudes and norms on quitting intentions in two predominantly collectivistic countries (Malaysia and Thailand) and four predominantly individualistic Western countries (Canada, USA, UK, and Australia). Data from the International Tobacco Control Project (N = 13,062) revealed that higher odds of intending to quit were associated with negative personal attitudes in Thailand and the Western countries, but not in Malaysia; with norms against smoking from significant others in Malaysia and the Western countries, but not in Thailand; and with societal norms against smoking in all countries. Our findings indicate that normative factors are important determinants of intentions, but they play a different role in different cultural and/or tobacco control contexts. Interventions may be more effective if they are designed with these different patterns of social influence in mind.

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