Good deeds have been employed as instruments to propel society toward prosperity and fulfilment (Miller, 2019), while the Wisdom Tree model is an intriguing notion for discovering the optimal answer for a community with varied groupings of members (Utsahajit, 2017). Consequently, the study’s objectives are as follows: 1) to specify which good-deed behaviour is most important; 2) to apply the Wisdom Tree concept in categorising people in a society; 3) to investigate factors influencing the attitude toward doing good deeds, and 4) to determine which group of the population should be encouraged to do good deeds in order to drive good-deed promoting frameworks. Chi-square analysis was performed to compare collected data through a thousand samples. The findings indicate that the three highest-scoring good-deed behaviours (3G) include returning recovered lost objects to their rightful owner, abiding by laws and traffic regulations, and making timely loan payments. Student status, age, and education level influence the four categories when segmenting individuals based on the Wisdom Tree concept and the priority assigned to 3G behaviours. If a community wants to build social activities based on good deeds, the study suggests that the most valuable behaviours within the society should be investigated to determine their suitability

Making merit, especially charity and donation, is enormous in Asian countries, particularly in Thailand, where it has long been systematically incorporated into Thai culture. This study aimed to evaluate the literature on merit-making in the digital economy. A narrative synthesis was employed for this study. The documentary method and content analysis via systematic review were used to analyze the data. Making merit has several benefits such as improving the community, as well as receiving a tax-deductible and reducing a tax burden. The most fruitful form of merit-making is the good deeds accomplished. Apart from donating money to temples, there are other ways to earn merit these days, including volunteering, painting a school building and so on. In the digital age, online merit-making is becoming more popular. These days, donors use applications or online platforms for merit-making so they can keep track online, similar to a merit piggy bank, which may make the donors happy and encourage them to continue donating. It may benefit the government, private agencies, and other organizations in developing an effective strategy to meet the needs and expectations of donors who wish to donate via digital platforms, which may benefit Thai society and beyond.