Introduction: Online journalism finds in interactive nonfiction an appropriate place for the development of stories. The media adopt new interactive and hybrid forms to face the challenge of the Internet and to respond to the needs of more active and permanently connected audiences. Methodology: In this article, the results of the qualitative analysis of ten interactive documentaries published by international media between the years 2010 and 2016 are presented. At the same time, renewal trends in journalism are identified along with the proposal of parameters based on the characterization of this narrative form. Results and conclusions: Interactive documentary is in a diversification phase, already consolidated in countries like France, the United States and Canada. With reference to the features of the genre, a notable development and an outstanding potential have been perceived, in contrast to the challenge that represents a changing context.