This paper provides an in-depth understanding and analysis of the reform of English teaching in colleges and universities by analyzing the role of big data technology for the reform through in-depth research and analysis. Based on the background of the era of education informatization, this study explores the transformative value of the integration of information technology and teaching activities and elaborates the relevant significance at the theoretical and practical levels. Based on this, the research method of this study is established. The realm of integration of information technology and teaching activities and its transformative value is taken as the focus of the study. The integration of information technology and teaching activities means that it is not only a simple superposition between information technology and teaching but also a process to explore the role and influence of information technology into teaching activities by deeply exploring the inner connection between the two, to complete the integration of information technology and teaching activities, and finally to realize the comprehensive development of student’s personality.

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This paper mainly reports the reform of applied undergraduate graduation project reform of Business English majors in Xijing University, an applied private undergraduate university in Shaanxi Province. By changing the requirements of the graduation project from top-level design, the new graduation project model has led to positive changes in graduation project requirements, workload, content and methodology. The new graduation project requirements, however, should also continue to explore in-depth cooperation between schools and enterprises, and improve the practical business abilities and qualities of graduation project instructors, in order to seek new breakthroughs.