The issue of pipeline scaling and oil-water separation caused by treating produced water in Alkali/Surfactant/Polymer (ASP) flooding greatly limits the wide use of ASP flooding technology. Therefore, this study of the demulsification-flocculation mechanism of oil-water emulsion in ASP flooding produced water is of great importance for ASP produced water treatment and its application. In this paper, the demulsification-flocculation mechanism of produced water is studied by simulating the changes in oil-water interfacial tension, Zeta potential and the size of oil droplets of produced water with an added demulsifier or flocculent by laboratory experiments. The results show that the demulsifier molecules can be adsorbed onto the oil droplets and replace the surfactant absorbed on the surface of oil droplets, reducing interfacial tension and weakening interfacial film strength, resulting in decreased stability of the oil droplets. The demulsifier can also neutralize the negative charge on the surface of oil droplets and reduce the electrostatic repulsion between them which will be beneficial for the accumulation of oil droplets. The flocculent after demulsification of oil droplets by charge neutralization, adsorption bridging, and sweeping all functions together. Thus, the oil droplets form aggregates and the synthetic action by the demulsifier and the flocculent causes the oil drop film to break up and oil droplet coalescence occurs to separate oil water.