The development of Internet technology and cloud computing has promoted the rapid development of self-media technology. The self-media technology has better people-friendliness compared to the traditional media communication mode, so it has gained more popularity compared to the traditional media mode. For professional self-media teams, the popularity and clicks of self-media content are very critical. It needs to make corresponding predictions and judgments according to the content and transmission path of the self-media. However, self-media is transmitted in the form of video, which involves a huge amount of data. This team of self-media staff is a more difficult and tedious task. This study uses the atrous convolution and long short-term memory neural network to predict the video content, sound features, and propagation path of self-media technology. Atrous convolution is more suitable for research objects with more data. The research results show that the atrous convolution and LSTM methods have better feasibility and credibility in predicting three special characteristics of self-media. Compared with a single atrous convolution, the feature prediction errors of the three kinds of self-media are smaller by using the atrous convolution and LSTM hybrid method. The largest prediction error is 2.39%, and this part of the error is mainly due to the sound characteristics of self-media technology.