Previous research has shown that people are risk-seeking in the face of losses. We propose that this risk-seeking orientation is a palliative approach response to deal with a discrepancy between people's desires of having no losses versus the possibility of loss. An expectancy violation (which induces behavioral approach responses) would therefore strengthen people's risk-seeking in the context of losses. Two experiments (Study 1 and Study 2) which were conducted in the context of the Asian Disease Problem demonstrated that people high in trait behavioral approach (trait BA) were more risk-seeking following an expectancy violation (state BA) than in a control condition. As expected, this was only the case for decisions framed in terms of losses, but not in terms of gains (Study 1). Taken together, our findings highlight the interacting motivational influences of situation-induced state behavioral approach and trait behavioral approach in understanding risky decision-making in the face of losses.

Fortune telling is a widespread phenomenon, yet little is known about the extent to which people are affected by it—including those who consider themselves non-believers. The present research has investigated the power of a positive fortune telling outcome (vs. neutral vs. negative) on people’s financial risk taking. In two online experiments (n1 = 252; n2 = 441), we consistently found that positive fortune telling enhanced financial risk taking particularly among men. Additionally, we used a real online gambling game in a lab setting (n3 = 193) and found that positive fortune telling enhanced the likelihood that college students gambled for money. Furthermore, a meta-analysis of these three studies demonstrated that the effect of positive fortune telling versus neutral fortune telling was significant for men, but virtually absent for women. Thus, positive fortune telling can yield increased financial risk taking in men, but not (or less so) in women.