While most studies have viewed bricolage as a tool to overcome resource constraints in the context of new ventures, few of them have directly investigated the effects of bricolage to identify new entrepreneurial opportunities in the context of incumbent firms. Drawing upon a subjectivist view of entrepreneurship, we reframe bricolage as a concrete activity of experiential resource-learning that creates subjective knowledge of resource at hand. We argue that the subjective knowledge derived from bricolage will shape a firm's "subjective opportunity set" and facilitate opportunities identification, which will ultimately increase the likelihood of the incumbent firm's corporate entrepreneurship (including product innovation, venturing, and strategic renewal). Hypotheses are thus developed to examine the relationship between bricolage and corporate entrepreneurship as well as the mediating role of opportunity identification. Moreover, as bricolage activities depend on interactive social contexts rather than individual efforts, the firm's learning orientation is proposed as a moderator that influences the positive effects of bricolage on opportunity identification. We test these hypotheses using the survey data from 248 incumbent firms in China. The empirical results generally support our hypotheses by showing that (1) bricolage positively influences opportunity identification, (2) opportunity identification mediates the relationship between bricolage and corporate entrepreneurship, and (3) learning orientation has a positive moderating effect on the relationship between bricolage and opportunity identification. These findings contribute to our understanding of the role of bricolage in context of corporate entrepreneurship by being an opportunity identification incubator. Implications for managers are also included in the end of this article. Practitioner PointsView bricolage not only as an approach to overcome resource constraints but also a way to stimulate innovation, strategic renewal, and venturing in incumbent firms.Monitor the bricolage process to generate and cumulate new knowledge of resource at hand to better identify new opportunities.Cultivate high learning orientation in the organization to enhance the effect of bricolage on opportunity identification.

Emerging market (EM) firms adopt international venturing strategies as they seek global opportunities, yet research to date has not fully explored the factors driving this phenomenon. Adopting the dynamic capability theory, this study investigates how strategic flexibility affects EM firms in their international venturing efforts and considers critical institutional and relational assets that act as moderators. Data from a sample of 135 Chinese firms with two key informants each indicate that strategic flexibility is positively related to EM firms' international venturing. In addition, high levels of domestic institutional support and strong ties with foreign organizations further enhance this positive linkage. This study adds a dynamic capability view to the explanations for this new phenomenon. The authors conclude with a discussion of contributions, implications, and future directions.

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