The main purpose of this study is to explore theoretically and empirically the effects of consumers' different surfing behaviors in terms of advertising effectiveness in the new media context. This study attempts to answer two primary questions: (1) What effect does interactivity have on attitude and memory? (2) What is the role of individual motivation on clicking behavior on the Web site? In this study, perceived interactivity was also found to influence consumers' attitudes toward the ad and memory for its contents. This finding is consistent with literature about the effects of interaction on attitude and memory. Results of this study showed a positive impact of perceived interactivity on both attitude and memory.

Purpose Television (TV) use has been linked with poor eating behaviors and obesity in young people. This study examines the association between TV watching and paying attention to TV commercials with buying and requesting snacks seen on commercials, and eating snacks while watching TV among youth in China. Methods Data from 1,552 participants (ages 6–17.99) in the 2004 China Health and Nutrition Survey (CHNS) were analyzed cross-sectionally. The CHNS is conducted in nine Chinese provinces. Results Most respondents (92.2%) reported watching TV; on average children (6–11.99 years old) and adolescents (12–17.99 years old) watched 9–10 hours per week. Nearly half (49.7%) of all the respondents said they “sometimes” or “often” paid attention to TV commercials. Respondents who reported paying attention to commercials had higher odds of requesting snacks (OR = 3.42; 95% CI = 2.55–4.60) and buying snacks (OR = 2.73; 95% CI = 2.17–3.43) seen on TV, and eating snacks while watching TV (OR = 1.60; 95% CI = 1.23–2.07) than those who did not pay attention. Frequency of watching TV was not significantly related to snacking, however. Conclusion Attention to TV commercials for snack foods may be one of the factors affecting the increase in obesity among children and adolescents in China.

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The COVID-19 outbreak has caused significant stress in our lives, which potentially increases frustration, fear, and resentful emotions. Managing stress is complex, but helps to alleviate negative psychological effects. In order to understand how the public coped with stress during the COVID-19 pandemic, we used Macao as a case study and collected 104,827 COVID-19 related posts from Facebook through data mining, from 1 January to 31 December 2020. Divominer, a big-data analysis tool supported by computational algorithm, was employed to identify themes and facilitate machine coding and analysis. A total of 60,875 positive messages were identified, with 24,790 covering positive psychological themes, such as “anti-epidemic”, “solidarity”, “hope”, “gratitude”, “optimism”, and “grit”. Messages that mentioned “anti-epidemic”, “solidarity”, and “hope” were the most prevalent, while different crisis stages, key themes and media elements had various impacts on public involvement. To the best of our knowledge, this is the first-ever study in the Chinese context that uses social media to clarify the awareness of solidarity. Positive messages are needed to empower social media users to shoulder their shared responsibility to tackle the crisis. The findings provide insights into users’ needs for improving their subjective well-being to mitigate the negative psychological impact of the pandemic.