The advent of mobile scenario-based consumption popularizes and gradually maturates the application of point of interest (POI) recommendation services based on geographical location. However, the insufficient fusion of heterogeneous data in the current POI recommendation services leads to poor recommendation quality. In this paper, we propose a novel hybrid POI recommendation model (NHRM) based on user characteristics and spatial-temporal factors to enhance the recommendation effect. The proposed model contains three sub-models. The first model considers user preferences, forgetting characteristics, user influence, and trajectories. The second model studies the impact of the correlation between the locations of POIs and calculates the check-in probability of POI with the two-dimensional kernel density estimation method. The third model analyzes the influence of category of POI. Consequently, the above results were combined and top-K POIs were recommended to target users. The experimental results on Yelp and Meituan data sets showed that the recommendation performance of our method is superior to some other methods, and the problems of cold-start and data sparsity are alleviated to a certain extent.

With the rapid development of point-of-interest (POI) recommendation services, how to utilize the multiple types of users’ information safely and effectively for a better recommendation is challenging. To solve the problems of imperfect privacy-preserving mechanism and insufficient response-ability to complex contexts, this paper proposes a hybrid POI recommendation model based on local differential privacy (LDP). Firstly, we introduce randomized response techniques k-RR and RAPPOR to disturb users’ ratings and social relationships, respectively and propose a virtual check-in time generation method to deal with the issue of missing check-in time after disturbance. Secondly, for simultaneously combining multiple types of information, we construct a hybrid model containing three sub-models. Sub-model 1 considers the effect of user preference, social relationship, forgetting feature, and check-in trajectory on similarity calculation. Sub-model 2 analyzes the geographical correlation of POIs. Sub-model 3 focuses on the categories of POIs. Finally, we generate the recommendation results. To test the performance of privacy-preserving and recommendation, we design three groups of experiments on three real-world datasets for comprehensive verifying. The experimental results show that the proposed method outperforms existing methods. Theoretically, our study contributes to the effective and safe usage of multidimensional data science and analytics for privacy-preserving POI recommender system design. Practically, our findings can be used to improve the quality of POI recommendation services.