At present, mobile phone (MP) and the Internet have become indispensable items in people’s daily lives. While smartphones (SPs) bring convenience to people, they also provide opportunities and challenges for ideological and political education (IPE) in colleges and universities (CU). CU are the main development positions of China’s socialist higher education. Therefore, it is particularly necessary to strengthen the ideological and moral training and guidance of college students (CS). However, the current complex and changeable social environment and the frequent occurrence of unstable factors have exposed various shortcomings in the traditional way of ideological and political work, putting political educators under tremendous pressure. Therefore, ideological and political educators in CU must conform to the development trend of the Internet in the new era and meet social needs and use advanced scientific and technological means to carry out ideological and political work. This article uses the questionnaire and data analysis methods to better understand the specific situation of CS using smartphones through the questionnaire, so as to explore new educational methods and methods for the construction of IPE in CU. According to the survey results, most respondents use smartphones more often and less use traditional information media. But at the same time, although newspapers and televisions are far behind computers, the Internet, and SP, they still have a certain value in obtaining information. Among contemporary CS, the tools used in the learning process are becoming more and more abundant. Among them, SPs often act as learning tools in students’ lives, followed by personal computers, and other methods also play an important role.

With the analysis of mobile clients and artificial intelligence technology, e-commerce is growing faster and faster. In today’s daily life, the e-commerce model has even been integrated into human life and has become an indispensable part. In the past few years, in the face of such a large business opportunity, e-commerce companies have sprung up in the capital market. Along with the rise of e-commerce, there have been many problems that have never arisen. The purpose of this paper is to analyze the status of development of e-commerce and its enterprise. This paper focuses on combing the current marketing overview and problems of e-commerce companies and proposes positive countermeasures and some practical solutions. Using the specific analysis method of the specific problem, the data comparison is made to draw conclusions. The results show that national policies focus on the rise of small and microenterprises, from the perspective of current business development, and developing e-commerce is conducive to enterprises to expand business breadth, expand the market scope of enterprises, develop business needs and brand products of enterprise by using Internet technology, and can break the constraints of time and space effectively. Strengthened communication and communication between enterprises and customers reduced the costs of enterprise, saved time, and improved utilization rate of resource. Therefore, solving the marketing problems which is most urgent at present is the primary goal of developing e-commerce companies.