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Purpose – The purpose of this paper is to develop a research model that examines the effect of argument quality and argument perspective on the adoption of online reviews in a value-based decision model. In addition, the paper investigates the moderating effects of argument quality from needs theory. Design/methodology/approach – To validate the research model, a questionnaire survey was conducted in the Chinese online shopping context. Hypotheses were tested using partial least squares analysis on a data set of 208 online consumers. Findings – The results suggest that argument quality and argument perspective have positive impacts on perceived value, further influencing the adoption of online reviews. Moreover, the results confirm that the information credibility and quantity sufficiency of online reviews are positively associated with argument quality. The findings also indicate that argument quality mediates the relationship between argument perspective and perceived value. Originality/value – This work contributes to the literature by employing a value-based decision model to study the adoption of online reviews in the online shopping context, as well as the moderating effect of argument quality on the argument perspective to perceived value. The main conclusions of this study can be valuable to online marketing managers.

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Purpose The purpose of this paper is to treat WeChat moments as social media environments and applies the research model to explore the effect of social media environments on perceived interactivity from the perspective of environmental psychology. Design/methodology/approach This paper proposes social media environments as effective stimuli for future participate in online social interactions. First, two cues of social media environments (user-to-system cues and user-to-user cues) can be important antecedents of users’ perception of interactivity. Second, users’ intention of future participates in online social interactions can be influenced by three dimensions of perceived interactivity (action control, connectedness and responsiveness). Using data from 334 users of WeChat moments, the authors conduct partial least squares analysis to validate the research model. Findings The results indicate that both technological and social environments positively affect three dimensions of perceived interactivity, respectively, including action control, connectedness and responsiveness. Moreover, actual findings also suggest that higher perceived interactivity increases users’ intention of future participate in online social interactions. Originality/value This work contributes to in-depth research on the relationships between social environments and perceived interactivity. Besides, this paper demonstrates that both technological and social cues of social media environments are significant elements in simulating users’ internal experience and behavioral intention. The main conclusions of this study can be valuable to social media developers and managers.

Novel successive cancellation list (SCL) decoding schemes of Polar codes by exploiting the error correction (EC) capability of the cyclic redundancy check (CRC) codes are proposed in this paper. Different from the schemes in the literature that only considered the error detection capability of CRC, the proposed schemes aim to improve the performance of CRC-aided Polar decoding to the most by benefiting from the potential EC capability of CRC. Specifically, we first propose a basic decoding scheme, named CRC error-correction-aided successive cancellation list (CRC-EC-SCL) decoding, by introducing the look-up-table-based CRC EC method into the Polar SCL decoding process. Then, based on the basic scheme, we further propose the segmented-CRC-EC-SCL decoding scheme. By segmented-CRC, the information block is divided into multiple segments and each segment is attached with a shorter CRC sequence. By conducting the CRC-EC-aided coding for each of the segments, multiple erroneous bits can be corrected early and error propagation can, thus, be efficiently suppressed. The simulation results show that both of the proposed decoding schemes have a significant performance gain over the classic CRC-EC-SCL decoding scheme. Especially for the segmented-CRC-EC-SCL, the performance gain at a frame error rate of 10 −4 is about 0.4 dB. Moreover, the average computation complexity of the segmented-CRC-EC-SCL is close to the classic scheme.