No abstract

As a service-oriented and leisure-oriented industry in China, the tourism industry is a pillar industry for the national economic development. With the continuous promotion and development of information technology, the development of online tourism has become more and more popular and online tourism intelligent products purchasing intention research has become an important direction. Combining China’s current national conditions, the survey of online tourism intelligent product purchase intentions was conducted around the ancient city of Dujiangyan by using the technology acceptance model and fuzzy theory. The results show that the satisfaction attitude of tourists directly affects the behavior intention of tourists. Satisfaction attitude plays a mediating role in the relationship between objective reality perception and behavioral intention. Satisfaction attitude plays a mediating role in the relationship between the existence of authenticity perception and behavior intention. The conclusions obtained from this study are of great significance to improve the satisfaction of tourists, the purchase intention of online tourism intelligent products and promote the sustainable development of block tourism.