Due to the revolutionary development of Web 2.0 technology, individual users have become major contributors of Web content in online social media. In light of the growing activities, how to measure a user's influence to other users in online social media becomes increasingly important. This research need is urgent especially in the online healthcare community since positive influence can be beneficial while negative influence may cause-negative impact on other users of the same community. In this article, a research framework was proposed to study user influence within the online healthcare community. We proposed a new approach to incorporate users' reply relationship, conversation content and response immediacy which capture both explicit and implicit interaction between users to identify influential users of online healthcare community. A weighted social network is developed to represent the influence between users. We tested our proposed techniques thoroughly on two medical support forums. Two algorithms UserRank and Weighted in-degree are benchmarked with PageRank and in-degree. Experiment results demonstrated the validity and effectiveness of our proposed approaches.
Social commerce has emerged as a new paradigm of commerce due to the advancement and application of Web 2.0 technologies including social media sites. Social media sites provide a valuable opportunity for social interactions between electronic commerce consumers as well as between consumers and businesses. Although the number of users and interactions is large in social media, the social networks extracted from explicit user interactions are usually sparse. Hence, the result obtained through the analysis of the extracted network is not always useful because many potential ties in the social network are not captured by the explicit interactions between users. In this work, we propose a temporal analysis technique to identify implicit relationships that supplement the explicit relationships identified through the social media interaction functions. Our method is based on the homophily theory developed by McPherson, and Cook [31]. We have conducted experiments to evaluate the effectiveness of the identified implicit relationships and the integration of implicit and explicit relationships. The results indicate that our proposed techniques are effective and achieve a higher accuracy. Our results prove the importance of implicit relationships in deriving complete online social networks that are the foundation for understanding online user communities and social network analysis. Our techniques can be applied to improve effectiveness of product and friend recommendation in social commerce.
Interdisciplinary research has been attracting more attention in recent decades. In this article, we compare the similarity between scientific research domains and quantifying the temporal similarities of domains. We narrowed our study to three research domains: information retrieval (IR), database (DB), and World Wide Web (W3), because the rapid development of the W3 domain substantially attracted research efforts from both IR and DB domains and introduced new research questions to these two areas. Most existing approaches either employed a content-based technique or a cocitation or coauthorship network-based technique to study the development trend of a research area. In this work, we proposed an effective way to quantify the similarities among different research domains by incorporating content similarity and coauthorship network similarity. Experimental results on DBLP (DataBase systems and Logic Programming) data related to IR, DB, and W3 domains showed that the W3 domain was getting closer to both IR and DB whereas the distance between IR and DB remained relatively constant. In addition, comparing to IR and W3 with the DB domain, the DB domain was more conservative and evolved relatively slower.
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