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Despite the heightened emphasis on the sanitation agenda of the country, driven by both international and national development goals, there is little scholarly work to base our understanding of infrastructural needs of users for effective implementation. This research was conceived as a part of an extended study to assess sanitation needs in the city of Warangal, Telangana, India. The aim of this study is, specifically, to understand the needs of women for public toilets (PTs) and sanitation facilities. This article presents the results from the analysis of interviews conducted among a cross section of women from various walks of life, and of different ages and qualifications. The interviews were subjectively parsed and interlinked by two independent women reviewers unacquainted with the project. The raw qualitative data was then text analysed, and networks were created to map the co-occurring concepts. This exercise led to the revelation that there is a need for

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Seagram, India 's largest multinational player in the spirits business, had been operating across the entire wine and spirits spectrum in India since 1995. It had generated consumer pull through effective advertising. With India's entry into the World Trade Organization in 2001, the decision to open up the sector for imports and the subsequent restructuring in 2002–03 led to intensification of competition in the industry. This battle at the marketplace was further fueled by the anticipation of a steep fall in sales due to the ban on liquor advertising. In November 2004, Seagram India was revisiting its marketing communications plans. With the aim of achieving greater market presence, it was developing its marketing communications strategy to achieve differentiation and competitive edge in the market. The company was exploring the emphasis on sales promotion rather than advertising to achieve that end.