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Although online shopping has become the fastest-growing use of the Internet, research exploring the effects of electronic-service quality (e-SQ) on online shopping behaviour is not widely discussed. The purpose of this study is mainly to explore the influence of e-SQ on website brand equity and to further investigate that of brand equity on perceived risk and customer value. A structural equation model is developed to test the casual effects between those constructs. The empirical results show that (1) e-SQ has a significant positive effect on web brand equity; (2) website brand equity has a significant negative effect on perceived risk and has a significant positive effect on customer value; and (3) customer value has a significant positive effect on behavioural intention. The managerial implications for marketing managers and limitations are discussed.

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In this study, we applied the developed paired surface plasma waves biosensor (PSPWB) in a dual-channel biosensor for rapid and sensitive detection of swine-origin influenza A (H1N1) virus (S-OIV). In conjunction with the amplitude ratio of the signal and the reference channel, the stability of the PSPWB system is significantly improved experimentally. The theoretical limit of detection (LOD) of the dual-channel PSPWB for S-OIV is 30 PFU/mL (PFU, plaque-forming unit), which was calculated from the fitting curve of the surface plasmon resonance signal with a S-OIV clinical isolate concentration in phosphate-buffered saline (PBS) over a range of 18-1.8 × 10(6) PFU/mL. The LOD is 2 orders of magnitude more sensitive than the commercial rapid influenza diagnostic test at worst and an order of magnitude less sensitive than real-time quantitative polymerase chain reaction (PCR) whose LOD for S-OIV in PBS was determined to be 3.5 PFU/mL in this experiment. Furthermore, under in vivo conditions, this experiment demonstrates that the assay successfully measured S-OIV at a concentration of 1.8 × 10(2) PFU/mL in mimic solution, which contained PBS-diluted normal human nasal mucosa. Most importantly, the assay time took less than 20 min. From the results, the dual-channel PSPWB potentially offers great opportunity in developing an alternative PCR-free diagnostic method for rapid, sensitive, and accurate detection of viral pathogens with epidemiological relevance in clinical samples by using an appropriate pathogen-specific antibody.

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