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Along with the developing technology, the increase in the use of mobile devices and the change in people's lifestyles have also changed the usage habits of the product or service. For this reason, a rapid transition from traditional marketing methods to digital marketing is observed in many sectors. This transition is also experienced in tourism enterprises. While traditional marketing poses a challenge for small and medium businesses (SMEs) around the world due to its cost, digital marketing provides many platforms for small and medium businesses to raise awareness of the product they offer to consumers due to its relatively low cost. In this context, digital marketing tools such as e-mail, mobile marketing, social media marketing, search engine optimization, pay-per-click and online advertising activities have started to be used in the tourism sector.The subject of the study is the effects on sales of the use of digital marketing tools by tourism SMEs in the Core Cappadocia region. The data obtained for the purpose of determining the uses and impacts were obtained as a result of the questionnaire applied to the owners or managers in 48 accommodation enterprises, which have been defined as SME in the Core Cappadocia region. The collected data were analysed with SPSS 21 package program. It has been determined that there is a positive significant relationship between the usage of digital marketing tools and their effects on sales, and there is no significant change in the annual turnover of the enterprises after the use of digital marketing tools. In addition, it has been determined that the use of digital marketing tools does not differ significantly according to the availability of a marketing department.

This study aims to determine the social media usage and desire to be liked of Kastamonu University Faculty of Tourism students. For this purpose, a research was carried out for students studying at Kastamonu University Faculty of Tourism in the 2020-2021 academic year. The "Desire to Be Liked" scale developed by Kaşıkara and Doğan (2017) was used to determine the students' desire to be liked. The internal consistency coefficient of the 9-item scale was calculated as 0.813. The universe of the study consists of 792 students. The convenience sampling method, one of the non-probability sampling methods, was used as the sampling method. In this context, 268 students participated in the study and formed the sample. Explanatory factor analysis was applied to determine the validity and reliability of the scale with the data collected in 5-point Likert type with SPSS statistics program. To test the hypothesis, one-way ANOVA and Pearson correlation analysis were performed. In addition, frequency analysis was applied in order to obtain statistical data on demographic characteristics. As a result of the analysis, it was determined that the desire to be liked of the participants differed according to the social media networks used and the purpose of use. In addition, it was determined that there is a positive, significant and high relationship between the levels of desire to be liked and the participants' definition of social media use as addiction.

Nature tourism is a type of tourism in which individuals prefer to stay in a rural area to rest in a natural environment, seeing different cultures, and being intertwined with nature, away from the crowds, noise, and air pollution of the cities. The importance of tourism with its different aspects and the fact that it is an activity that is closely related to many economic fields necessitates it to be handled as a policy such as trade, agriculture, and industry. During the Planned Development Period, which has been implemented in Turkey since 1963, many measures have been taken and put into practice regarding the tourism sector. The purpose of this study is to evaluate national tourism policies related to nature tourism by using five-year development plans. In this research, content analysis technique, one of the qualitative analysis methods, was used and the data obtained were analyzed with the MAXQDA analysis program. It has been determined that tourism has been included in all development plans prepared since 1963. In the word cloud chart made for all development plans, it has been understood that words such as rural tourism, sustainability, ecotourism, nature, local, and politics came to the fore.

Bu makale İntihal.net tarafından taranmıştır. This article was checked by Intihal.net. Эта статья была проверена Интихал.нет Bu makale Creative Commons lisansı altındadır. This article is under the Creative Commons license. Это произведение доступно по лицензии Creative Commons.