In the context of rural revitalization strategy, this study focuses on how folk intangible cultural heritage provides new ideas for rural revitalization, and further discusses the innovative application of digitalization and intangible cultural heritage. This paper first explains the intangible cultural heritage, and reviews the current situation of the protection and inheritance of domestic intangible cultural heritage. Secondly, it analyzes some problems and principles to be adhered to in the integration of digitalization and intangible cultural heritage. Finally, under the concept of meta-universe, the paper breaks through the obstacles of intangible cultural heritage in time and space, and puts forward corresponding schemes to promote the rural revitalization strategy of intangible cultural heritage empowerment.

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With the development of the times, more and more people are willing to go to museums to feel the charm of historical precipitation compared with entertainment places. Museums have also adopted various ways to publicize, such as cultural souvenirs. Cultural relics break the stereotype that can be seen from afar but not obscene, and integrate with the vitality of contemporary life, and are accepted by the young group. On the contrary to the “hot” of the museums is the “cold” of traditional arts and crafts. The change of social aesthetic tendency makes traditional arts and crafts face a severe test. How to promote the inheritance of traditional arts and crafts has become an issue that cannot be ignored. In view of the problem of the combination of traditional craft innovation and development are discussed, so that the traditional craft will continue to shine in the new era.