Information Technology (IT) nowadays is integral part in most organizations and business models, putting Enterprise Governance of IT (EGIT) in focus of researchers and practitioners. A common approach for the implementation of EGIT in organizations is the use of best-practice frameworks, of which COBIT 5 is a very well-known example. However, recent studiesshow that COBIT 5, with its 37 EGIT processes, is often perceived as complex and organizations do not know where to start. To contribute to this concern, this papers reports on a Delphi study that was conducted to capture data on the perceived ease and effectiveness of specific COBIT 5 processes. Our results as such identify (perceived) effective and easy processes as a starting point for IT governance implementations. Experts view processes in the more strategic and governance area typical as more effective but less easy to implement. The more operational processes are typically experienced as easier to implement but also less effective. The result also reports that, according to experts, the most important process to start an EGIT implementation is the process around managing the IT related strategy.

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In contrast to classical business, e-business highly depends on internet technologies. Business and IT naturally coalesce here. Thus, a customerdriven IT requirement may enforce an adjustment of a business model. This poses new challenges for researchers and practitioners as currently a business-driven alignment paradigm dominates in IT governance. We identify characteristics of e-business and examine how IT governance frameworks can integrate these characteristics under consideration of a bi-directional business/IT alignment process. We use COBIT 5 as a benchmark for our examination, and reveal a need for a modification of the framework to fully cover e-business requirements. Based on the COBIT 5 Goal Cascade, we propose a possible integration of a bottom-up requirements process. Our findings for e-business can build a basis for future research on different business models.

Business/IT alignment can be considered a key challenge in IT governance and becomes especially important in IT-heavy and internet based business models. Recent discussions express the need for a bi-directional paradigm for internet based business models. IT governance frameworks support business/IT alignment but mostly follow a business-driven alignment paradigm. We identify characteristics of internet based business models and use the case of streaming to examine how the IT governance framework COBIT 5 can integrate these characteristics under consideration of a bi-directional business/IT alignment process. We reveal that requirements for streaming business models may not be fully covered by the framework. Based on a structural description of internet based business models and the COBIT 5 Goal Cascade, we explain these specific requirements and propose a possible integration of a bottom-up alignment. With this work we provide guidance in the challenge of business/IT alignment for internet based business models and show pathways for IT governance frameworks to better support a bi-directional alignment.

Business/IT alignment can be considered a key challenge in IT governance and becomes especially important in IT-heavy and internet based business models. Recent discussions express the need for a bi-directional paradigm for internet based business models. IT governance frameworks support business/IT alignment but mostly follow a business-driven alignment paradigm. We identify characteristics of internet based business models and use the case of streaming to examine how the IT governance framework COBIT 5 can integrate these characteristics under consideration of a bi-directional business/IT alignment process. We reveal that requirements for streaming business models may not be fully covered by the framework. Based on a structural description of internet based business models and the COBIT 5 Goal Cascade, we explain these specific requirements and propose a possible integration of a bottom-up alignment. With this work we provide guidance in the challenge of business/IT alignment for internet based business models and show pathways for IT governance frameworks to better support a bi-directional alignment.