No abstract

Although neglected in previous studies, tourist-to-tourist interaction (TTI) is a core part of festival experience. It is widely acknowledged that interactions between tourists significantly influence behavioral reactions such as desire to stay, satisfaction, and loyalty, which are important for tourism destination marketing. This study used grounded theory to obtain insights into onsite interactions between tourists and to propose a conceptual model of TTI on the Midi Music Festival in China. The model constitutes the types, drivers, and influence of TTI. Compared with mutual assistance and conflict, entertainment interaction plays an essential role in the overall evaluation of the festival experience. Individual characteristics are the internal drivers of interactions between tourists. Environmental elements including the festivalscape and social festivalscape are influential exogenous factors. Additionally, spatial locations of tourists at the venue play mediating roles between the driving elements and TTI. Since entertainment incidents construct the essential part of onsite interactions at festivals, managers can shape the atmosphere to encourage tourists to engage in interactive entertainment with others tourists. This should improve participants’ overall evaluations of the festival experience as well as the sustainable development of destinations where festivals are held.

Energy and environment form a nexus in which residents are the owners of tourism energy resources. Only a few studies have focused on the energy literacy of residents in ethnic tourism destinations and its impact on sustainable tourism. Using a qualitative research approach through field works and in-depth interviews in the Ping’an Village, Longji Terraces Scenic Area, this study explored the relationships between the energy literacy of residents and sustainable tourism in ethnic areas. The result showed that the energy literacy of the ethnic residents of Pingan village in terms of knowledge, attitude, and behavior has increased in line with the development of tourism, and both external and internal factors contribute to the improvement. Besides, the promotion of energy literacy among the residents not only has a positive impact on the tourists’ behavior but also brings about effective improvements in the local energy use structure and infrastructure, thus contributing to the sustainable development of tourism. This research extends the understanding of energy literacy from the perspective of ethnic residents and changes in energy literacy in remote ethnic villages under tourism development. The results also deepen our understanding of such changes in the behavior of tourists and tourism destination sustainability and enrich the empirical research to promote energy conservation and sustainable tourism development in ethnic areas.