Understanding consumer behaviour is of vital importance to consumer oriented e-business models today. In this paper we study the relationships between consumer perceptions of risk and trust and the attitude towards purchasing at a consumer-to-consumer electronic marketplace. Typical for electronic marketplace settings is that consumer behaviour is subject to perceptions of the selling party as well as the institutional structures of the intermediary that is operating the electronic marketplace. Building upon the well-established literature of trust we consider the concepts of institutional trust and party trust. We extend this categorization by introducing the concepts of institutional risk and party risk. We developed measurement instruments for institutional risk and party risk. All measurement scales have acceptable alphas and are unidimensional. An empirical study is conducted to explore the relationships between the risk and trust types and consumer purchase attitude. The results reveal significant, direct effects of party trust and party risk. Second order effects of institutional trust and institutional risk are investigated and reported. The paper concludes with general observations and recommendations for research and practice.2

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In this paper we describe how an agent's trust in transactions is

With increasing global trade and growing emphasis on security, enhanced information sharing between actors in global supply chains is required. Currently, the data about cargo available in the supply chain does not provide a timely and accurate description of the goods. To solve this data quality issue, data should be captured upstream at the point where goods are packed for transport to the buyer. Without ICT, it was not possible to get timely access to the original trade data. The data pipeline concept is an IT innovation to enable capturing data at the source. The data pipeline accesses existing information systems used by the parties in international supply chains. This paper explores the data pipeline concept and the benefits that businesses and governments could obtain from such an innovation. This study also identifies the need for a public-private governance model that has to accompany the technical innovation.

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