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Women’s entrepreneurship in Pakistan has been booming in recent years, and it has made a significant impact on social and economic expansion. However, it is notable that these businesses are smaller in size and considered less profitable when compared with men’s entrepreneurial efforts. This dilemma encourages the investigation of the success factors that contribute to the performance of women-owned businesses (WOBs) within this understudied region. Factors that may determine the success of WOB in Pakistan are divided into four broad headings: the entrepreneur’s characteristics, internal business environment, external business environments, and supportive factors. This study also explores the direct and moderating role of perceived national culture within the framework. The results demonstrate that the entrepreneur’s characteristics, external business environments, and supportive factors are positively related to the performance of WOB, while the internal business environment is of little significance. Furthermore, while perceived national culture does not influence the performance of WOB, it weakens the relationship between the entrepreneur’s characteristics and performance but strengthens the impact of supportive factors on the performance of the WOB. This study leads to a solid awareness about the critical success factors, the perceived national culture, and their association with the performances of WOB within Pakistan.

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Purpose Since the limited growth of enterprises has been identified as a deliberate choice of women entrepreneurs, the purpose of this paper is to illustrate how the institutional environment of an entrepreneurial ecosystem (EE) fosters the gender gap in entrepreneurial growth intention. The mediating role of the perceived institutional environment in the gender effect on entrepreneurial growth intention is tested in the Chinese context. As individuals’ cognitions are usually influenced by their cultural orientations, the gender difference in perceptions of the institutional environment is considered to be contingent on entrepreneurs’ self-construal. Design/methodology/approach Using a multiregional sample of 206 Chinese entrepreneurs who completed the questionnaire, the study obtained results by adopting a structural equation modelling analysis with a partial least squares approach. Findings There are significant gender gaps in perceptions of the institutional environment and growth intention among Chinese entrepreneurs. Due to their limited political ties and lower legitimacy in economic activities in the country, Chinese women entrepreneurs have more negative perceptions of the regulative and cognitive institutional environment than their male counterparts, which accounts for the lack of growth ambition among Chinese women entrepreneurs. Independent self-construal enlarges the difference in environmental perceptions between male and female entrepreneurs. Originality/value This research enriches the discussion in the emerging area of EEs by adequately responding to the highlighted target to advance ambitious entrepreneurship and offering an interpretation of its evolutionary thinking. Given the increasing calls for a focus on high-growth women’s entrepreneurship, this study provides an explanation for how the institutional environment engenders the absence of women in growth-oriented entrepreneurial activities. It also uncovers the overlooked deficiency in institutional practice by highlighting the gender inequality in the implementation process of entrepreneurial support policies and the distribution of entrepreneurial capabilities in society.

PurposeThe purpose of this paper is to investigate the factors influencing quick cash by crowd in agri-food crowdfunding campaigns; this paper utilizes prospect theory to analyze the value and weighting functions of the crowd's cash.Design/methodology/approachUsing samples of crowdfunding campaigns launched in the Zhongchou (www.Zhongchou.cn) platform's agriculture and food category, this paper employs a multivariate linear regression model to investigate factors that motivate the crowd to make quick investment decisions.FindingsThe results demonstrate that lowering the investment threshold, improving publicity, and increasing the benefits of a campaign can increase the decision weight assigned to a campaign, thereby motivating the crowd to make quick investment decisions. Improving the product's reputation, enhancing campaign promotion, and diversifying the reward scheme can increase the crowd's expected value of the campaign – another motivation for a quicker cash decision.Practical implicationsThis paper can help initiators, platforms and regulators better fulfil their roles in promoting the rapid, healthy development of crowdfunding in the agri-food industry, especially in the context of the Chinese launch of significant initiatives to develop crowdfunding aimed at rural e-commerce and poverty alleviation.Originality/valueThis paper extends the behavioral finance concept of prospect theory to agri-food crowdfunding campaigns and investigates factors that motivate the crowd to make quick investment decisions. Additionally, this paper demonstrates that the backers of crowdfunding are not perfectly rational and can be motivated to invest by increasing mean decision weight and expected value of a campaign.