The main purpose of the present study was to propose and test an extended model with the addition of perceived need in predicting exercise participation, drawing upon the theory of planned behaviour. Cross-sectional data was collected via self-administered surveys from general adults sample (n = 217). The instrument was first validated using exploratory and confirmatory factor analysis to test for unidimensionality, convergent and discriminant validity. Model and hypotheses testing were performed using structural equation modelling (SEM). The extended model accounted for a substantial portion of the variance in exercise intention (R 2 = 0.798). Specific findings revealed that: (1) all predictors were significantly correlated with exercise intention; (2) attitude components, perceived control, and perceived need predicted exercise intention; (3) instrumental attitude emerged as the strongest predictor of intention. This study has important implications for marketing practitioners, consumer researchers, and public policy makers interested in the determinants of exercise participation.

The health benefits of exercising and the prevalent sedentary lifestyle give a strong reason for the research into the determinants of exercise behaviour. The present paper reviews several health-related behavioural theories and models that have been applied to understand the factors influencing physical activity or exercise participation and suggest avenues for future research. In particular, a review of literature provides strong empirical support for the theory of planned behaviour, yet several theoretical issues need to be resolved to aid in the development of a more comprehensive health-related model that can explain and predict exercise behaviour. The present paper highlights that there is a need to develop and empirically test a more integrative model of exercise behaviour from consumer behaviour perspective. Besides, the conceptualisation of TPB measures and sufficiency issues related to the model need to be addressed prior to the adoption of the TPB model.

No abstract

No abstract

No abstract