This paper discusses the visual communication in Palanta Urang Awak Minangkabau, an active virtual community in Facebook which has 11,319 members by December 2013 and 4,011 photos upload in the groups. This group actively discusses various topics about Minangkabau. This research applies cultural studies approach where social semiotic method is used to search the meaning of images that build cultural identity in a virtual community. The result is the understanding of signification and various ways of using images in the public engagement to shape the cultural identity of the Minangkabau people in cyberspace.

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The Fashion Carnaval, which is a phenomenon in district city of Jember, has been held every July to August since 2003. The existence ofthis event has a positive impact for the peopleliving in Jember. It does not only encourage the creativity of young people, but also improves the social life, economy, culture, politics and tourism of Jember.Jember Fashion Carnaval is in the process of becoming an iconic event of Jember, We knew this event from cross-border communication, mass media and its routine roadshow in the country and abroad, as well as its achievements in various international beauty contests, The successful Jember Fashion Carnaval (JFC) has made the city of Jember more internationally recognized and this has a positive impact on other cities in Indonesia in a way that this motivates those cities to create something interesting about them. The other regions are motivated to discover their local potency and make it in such a way that it can become a similar successful fashion carnaval. Indonesian people have been familiar with such art festival that is held on the streets and a part of ritual. This kind of activity has been a strongly rooted tradition since many years ago until now.Changing an art event into a contemporary performing art in the form ofa fashion carnaval is not something contrary to the culture of Indonesian society. Both have visual similarity and use the streets as their venues. Their purpose is the only difference. The Jember Fashion Carnaval, that has successfully become the icon of the city, has encouraged what is known as Wonderful Archipelago, a carnaval culture diaspora phenomenon, which is easily absorbed, spread and becomes fruitful across the countryKey Words: Culture Diaspora, Jember Fashion Carnaval, Wonderful Archipelago

Jamu is a traditional herbal drink from Indonesia that has been inherited from generation to generation. Jamu drinks have a variety of recipes since their ingredients are derived from a combination of typical Indonesian spices that can be obtained in local markets. Previously, jamu was frequently associated with a bitter taste, but due to improvements and innovations, it may now adapt to the preferences of the younger generation. Moreover, modification of a recipe's look involving different hues may cause consumers to speculate about its taste. This study examines taste perception from the Indonesian traditional herbal drinks "jamu" color for the younger generation by using photo products image. The research method was conducted through experimentation by using a questionnaire and forum discussion in 2 phases on 111 visual communication students with an average age of 21.7 years. Results: white, red, blue, and yellow colors were preferred by the majority of participants, followed by orange and brownish-red colors, which were still mostly acceptable. However, brown and green were perceived as the colors that participants disliked the most. Based on the result of this experiment, it can be concluded that human perception of color and taste can also be applied to traditional herbal medicine; this result supports the innovative exploration of jamu recipes that can adapt to the tastes of the younger generation. The result of this study shows that perception is influenced by previous experience; several times, the data showed significantly that colors such as milk or common fruit juice would be perceived the same as the taste of jamu. Furthermore, these findings strengthen various previous studies that the color will be able to make humans perceive its taste; although sometimes the perception is wrong, it can be used as an important reference for industries. In addition, the results of this study also show that the perception of color can be done without the need to see the product directly.