The purpose of this study is to: (1) analyze the influence of brand image on purchase decisions android smartphone; (2) analyze the effect of price on purchase decisions android smartphone; and (3) analyze the influence of product attributes on purchase decisions android smartphone; (4) analyzing the influence of brand image, price, and product attributes together on purchasing decisions android smartphone. The method used is descriptive-quantitative. Place of research on campus of STIE Ahmad Dahlan Jakarta with a sample of the regular students majoring in management and accounting. Slovin sample is determined by the formula. The research variables teridiri of Price, Brand Image, Product Attribute, and Purchase Decision. Analysis technique using classical assumption, F test, t test. Previous research instruments testing using validity and reliability test. The results of these empirically concluded that: (1) the price sginifikan influence on purchasing decisions android smartphone; (2) brand image significantly influence purchasing decisions android smartphone; (3) product attributes significantly influence purchasing decisions android smartphone; and (4) the fourth brand image, price, and product attributes together significantly influence purchasing decisions android smartphone. The posibble reason are discussed in this article.

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The purpose of this study is to analyze the positioning of the marketplace in Indonesia based on consumer perception. The data used are primary data through questionnaire distribution to 350 respondents with a Linkert measurement scale. The analysis technique uses Multidimensional Scaling Analysis (MDSA). From the results of this study, it was found that the marketplace position in Indonesia has similarities and differences based on consumer perceptions. Marketplace shop and Lazada have similarities in ease of use, information quality, application design, and ability to control process (process controllability). In contrast, Tokopedia has similarities in ease of use (ease for use), customer service (customer service), and price).

The purpose of this study is to (1) analyzing the level of retail mix consumer satisfaction; (2) analyze the dominant variable in retail mix consumer satisfaction; (3) analyze the difference of retail mix consumer satisfaction performed. The observed of the retail industry is Alfamidi and Indomaret. The study was designed into a descriptive-quantitative method. The source of primary data obtained from the questionnaire of 100 respondents. The formulating variable of retail mix includes: merchandise assortments, pricing, customer services Store design and display, communication mix, and location. Data analyze by using descriptive, analysis of factors, and t-test. The result confirmed that the level of retail mix consumer satisfaction in both industry is relatively similar. However, it can be stated that the respondents were more satisfied to Indomaret compared with Alfamart.

Purpose: The purpose of this study is to analyze the interests and differences in entrepreneurship interests based on a gender perspective. Design/methodology/approach: The research method was designed with a descriptive approach and different tests using primary data. Primary data were collected through distributing questionnaires to 100 respondents using purposive sampling technique with a linkert scale. Findings: The results showed that the level of Advertisy Quotien, Self Efficacy, Need for Achievement, and Entrepreneurial Intention between men and women was quite high. In this study also found no differences in Advertisy Quotien, Self Efficacy, Need for Achievement, and Entrepreneurial Intention between men and women. Research limitations/implications: The research sample was taken from the city of South Tangerang by random technique Practical implications: In a gender view or study, entrepreneurship has no influence or difference between men and women. that is, all people whether male or female have the same level of ability and ability in entrepreneurship. Originality/value: Paper type: This paper can be categorized as case study paper