Nowadays, memes are used as funny yet effective approach to send the messages for people. The growth of internet and digital media in recent years make memes easier to spread around the world. There are many studies about the perception to memes among different ages. However, it is still unclear the visual attention of people to memes. To solve the problem, human eye tracker could be used as objective and bias free technology. In this study, millennials and non-millennials participants were shown many memes image in random order. Participant's eye movements were recorded using human eye tracker to measure visual attention. Following eye tracking, participants completed a modified questionnaire to measure the perceptions of memes.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.
customersupport@researchsolutions.com
10624 S. Eastern Ave., Ste. A-614
Henderson, NV 89052, USA
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Copyright © 2024 scite LLC. All rights reserved.
Made with 💙 for researchers
Part of the Research Solutions Family.