Trust can help participants in online social communities to make decisions; however, it is a challenge for systems to map trust into computational models because of its subjective property. Also, many online social communities are sparsely connected. Therefore, it is necessary to introduce mechanisms which can infer indirect trust among participants who are not directly connected. We provide a survey of existing trust management systems for online social communities. We also list four types of attacks, and analyze existing systems' vulnerabilities. Compared with previous surveys, our survey takes trust modeling, trust inference and attacks into account.
We propose a trust management framework based on measurement theory to infer indirect trust in online social communities using trust’s transitivity property. Inspired by the similarities between human trust and measurement, we propose a new trust metric, composed of impression and confidence, which captures both trust level and its certainty. Furthermore, based on error propagation theory, we propose a method to compute indirect confidence according to different trust transitivity and aggregation operators. We perform experiments on two real data sets, Epinions.com and Twitter, to validate our framework. Also, we show that inferring indirect trust can connect more pairs of users.
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