Introduction of developers obligation to raise funds of citizens for construction of residential facilities only with the use of escrow accounts has caused a lot of controversies in the expert community both about the cost of housing for the end user and the viability of the developers, as well as about the future state of the construction industry as a whole. Currently, it is possible to provide both the project financing for the developers in implementing investment and construction projects of the residential real estate and lending with the use of escrow accounts, with the difference that in the second option there is a possibility of selling the construction products from the moment of entry into the investment stage of lending, at any stage of readiness of the object. The article draws conclusions about dependence of the developers viability in the new terms of financing on the escrow accounts filling (paces of sales),on the degree of the facility readiness, on the size of the discount at different stages of the facility readiness.