In this article we have developed the effect of service quality and customer satisfaction toward word of mouth intention. From the existing theories and research that has been done by several researchers about the relationship between these variables, we argue that service quality has a significant effect on customer satisfaction. Customer satisfaction is the consumer's response to the service by comparing it with what is expected. Therefore, the company ensures that their customers have a memorable and enjoyable experience when using services. In addition, the quality of service also has a significant effect toward word of mouth intention. And customer satisfaction also has a significant toward word of mouth intention. Word of mouth is communication carried out by recipients of services to other people related to the services they receive, both positive and negative. In order to maintain the company's image, companies need to optimize customer satisfaction through the quality of services provided.
This study aims to determine whether: (1) there is a relationship between students' attitudes toward teaching methods of lecturers with learning achievement motivation, (2) there is a relationship between students' learning environments and learning achievement motivation. The population of this research is the 2017 and 2018 students of Management Study Program STIE Dharma Agung. A sample of 165 students was taken incidentally. Data collection is carried out by a questionnaire containing a closed question questionnaire. Data analysis techniques is Spearman's rank correlation analysis. The decision used to accept or reject alternative hypotheses has a significance level of 5%. From the results of the analysis it can be concluded as follows: (1) there is no positive and significant relationship between students' attitudes toward teaching methods of lecturers and learning achievement motivation, which is based on the calculation of the calculated correlation coefficient values which show a correlation r of-0.134 or a probability number of 0.086 with a significance level of 5%. (2) there is no positive and significant relationship between the learning environment of students and learning achievement motivation, which is based on the calculated correlation coefficient which shows a correlation r of-0.140 or a probability number of 0.072 with a significance level of 5%.
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