College education has also widely adopted new media technology, which has changed the previous single teaching method and enriched the teaching content. Art education plays an important role in higher education and is an indispensable part of our country’s quality education. The content, methods, and concepts of art education in colleges and universities are also changing with the advent of the new media era. New courses such as multimedia technology, network animation technology, and network advertising design have been added to the teaching curriculum system of colleges and universities for stimulating students’ interest in learning. The online network platform represented by WeChat has had a profound impact in the field of art education. Based on the technical characteristics of art works, this paper briefly classifies the characteristics of art works; the works perform the extraction of local data (picture elements); secondly, the texture feature parameters of each picture element are extracted by using the image histogram processing technology and the gray level co-occurrence matrix statistical analysis method; finally, a relatively mature machine learning model, BP, is introduced. The neural network algorithm learns the technical style characteristics of each part of the ink and wash work, so that on the whole, it can initially achieve the artistic style learning of the entire ink and wash painting.

Purpose of the study: The study aims to identify, describe, systematize, and compare linguistic means expressing communicative and pragmatic meaning in determining their composition, semantics, and functions in the genres of law, order, and international agreement. The development of linguistic thought is characterized by an increasing interest in the functioning of linguistic units in speech, increased attention to the human factor in the language. Methodology: A communicative-pragmatic approach described the transition from the study of genres as functional and stylistic types of text to their study as special expressions inherent in a certain area of communication. The authors used models of the relationship between linguistic units and their various associations with extra-linguistic situations of communication in a certain sphere of human activity. Main Findings: The authors showed specifics of the representation of the value of the address in an official speech, establishes a repertoire of language means that realize the meaning of address in prescription genres, determines the dependence of the choice of the lexico-grammatical form of means of express the essence of addressing, forms the speech structure of styles. Applications of this study: The work defines the specifics of the conditions of communication in the business sphere; revealed the communicative specificity of stereotyped role manifestations and speech behavior in terms of the functioning of oral and written genres, characteristic for speech communication in the professional sphere. The classification of speech genres is proposed primarily for the business area. Novelty/Originality of this study: The novelty is determined by the object of research and the enterprise's attempt to make a comprehensive description of the genres of speech communication in business from the position of communicative-pragmatic approach. The communicative-pragmatic method in modern linguistics has updated the research of the specifics of speech communication and language support of speech communication in various spheres of human activity.