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Deservingness theory contends that spending on the elderly is widely supported across age groups because, unlike other groups such as immigrants or the unemployed, senior citizens are perceived as morally worthy of social aid. However, through a survey experiment in Japan, a prototypical aging society, this study shows that in a state with a large population of senior citizens, there is a significant age gap in policy preferences with the working-age population demonstrating stronger opposition to government support for the elderly. To induce empathetic policy attitudes toward the elderly, therefore, effective issue framing is necessary. However, emphasizing economic need is not enough; it is only when both the elderly’s economic need and effort to work are emphasized that we see a positive attitudinal change among the working-age population. In addition, we find that the economically secure are more sensitive to senior citizens’ economic need and effort to work in determining their policy support. By contrast, the economically insecure exhibit unqualified support for the elderly. These findings demonstrate that deservingness for the elderly is not innate, but is driven by conditional altruism. Furthermore, our work emphasizes the importance of issue framing in generating intergenerational solidarity in a rapidly aging society.

How does the gender of a political leader affect policy compliance of the public during a public health crisis? State and national leaders have taken a variety of policy measures to combat the COVID-19 pandemic, with varying levels of success. While many female leaders have been credited with containing the spread of COVID-19, often through implementing strict policy measures, there is little understanding of how individuals respond to public health policy recommendations made by female and male leaders. This article investigates whether citizens are more willing to comply with strict policy recommendations about a public health issue when those recommendations are made by a female leader rather than a male leader. Using a survey experiment with American citizens, we compare individuals' willingness to comply with policy along three dimensions: social distancing, face covering, and contact tracing. Our findings show that a leader's gender has little impact on policy compliance in general during the pandemic. These findings carry important implications for successful crisis management as well as This research was funded through the Remal Das and Lachmi Devi Bhatia Memorial Professorship of the